1. A COST AND COPYRIGHT ANALYSIS OF OER Tiffani Reardon Instructional Designer Kennesaw State University Scan the QR code with your phone or type in http://padlet.com/reardont/dla16oer Case Study: Sexy Technical Communication

2. A Little Background on STC ■Affordable Learning Georgia Textbook Transformation Grant - $30,000 ■Adaptation and expansion upon David McMurray’s Online Technical Communication (with permission) ■Includes chapters from Steve and Cherie Miller’s Why Brilliant People Believe Nonsense (with permission) ■Team: four subject-matter experts, one instructional designer/project manager, one administrative assistant, two student assistants/interns, one closed captioner ■To view the pilot textbook, scan the code to the right or go to http://ode.hss.kennesaw.edu/technicalcommunication

3. What’s the Problem? ■In 2013, 30% of students did not purchase the required textbook for a course ■Textbook prices up by 82% in the last decade ■Estimated annual cost of materials: $1,200 ■Average annual cost of in-state tuition, fees, and housing at 4-year institutions: $18,000 ■Update cycles moving closer and closer together - make it impossible to buy cheaper used textbooks, share textbooks with friends, or rent/check out from the library

4. Let’s Talk About Cost: STC ■Original grant: $30,000 –Compensate team members –Honorariums for video guest speakers –Travel funding to promote ■STC to replace texts in 2 classes (4 instructors) –21 sections a year –20-50 students per section (estimated 525 students a year) ■Previous textbooks: $115.99 and $49.95 each ■Collective annual savings per year (projected): $55,611.55

5. Copyright ■Fair Use – allows for use of copyrighted works without permission under certain conditions –Nonprofit education and noncommercial uses, with restrictions –Case-by-case basis, vague guidelines –Faculty tend not to bother with it – making students buy a book they might only use a section of ■Faced with a decision of whether to buy a book they might not use – 34% of students downloaded textbooks from unauthorized sites in 2013

6. Creative Commons to the Rescue! Attribution CC BY Distribute, remix, tweak, and build upon, even commercially. Requires only credit. Attribution-ShareAlike CC BY-SA Distribute, remix, tweak, and build upon, even commercially. Requires credit and the same licensing. Attribution-NoDerivs CC BY-ND Distribute, even commercially. Requires that it stay unchanged and in whole with credit. Attribution-NonCommercial CC BY-NC Distribute, remix, tweak, and build upon noncommercially only. Requires only credit. Attribution-NonCommercial- ShareAlike CC BY-NC-SA Distribute, remix, tweak, and build upon noncommercially only. Requires credit and same licensing. Attribution-NonCommercial- NoDerivs CC BY-NC-ND Distribute noncommercially only. Requires that it stay unchanged and in whole with credit.

7. http://padlet.com/reardont/dla16oer