1. The Media

2. Control the Political Agenda Get on the news with your message  Control the news cycle Media events Reagan principles  Plan ahead  Stay on offense  Control the flow of information  Limit access to the president  Talk about what you want to talk about  Speak in one voice  Repeat the message

3. The Media President Number of Press Conferences per Month Barack Obama2.0 George W. Bush2.2 Bill Clinton2.0 George H. W. Bush3.0 Ronald Reagan0.5 Jimmy Carter1.2 Gerald Ford1.3 Richard Nixon0.6

4. The Media The Development of Media Politics What was the relationship between the president and the press like “back in the day”  Pre-FDR  FDR to Vietnam / Watergate What is it like now?

5. The Media The Development of Media Politics What is “investigative journalism”?  Vietnam  Watergate  Iran-Contra  Clinton What is “horserace journalism”?

6. The Media FCC Limits number of stations owned / controlled by one company (35%) Periodic examinations of goals and performance of stations (must serve public interest) Fair treatment rules (politics)

7. The Media Politics and the Internet How has the internet enhanced the political process in the United States? What characteristic of the internet detracts from this enhancement? What other flaws detract from the internets contribution to the political process in the United States?