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Business Strategy MGT 401 Welcome to Spring 2016.

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Presentation on theme: "Business Strategy MGT 401 Welcome to Spring 2016."— Presentation transcript:

1 Business Strategy MGT 401 Welcome to Spring 2016

2 About the Faculty Name: Mohammad Rezaur Razzak Education: B.S.-Mech. Engineering (University of Texas at Austin, USA) & MBA- (Southern Methodist Univ., Dallas, Texas) Experience: 18 years – Corporate ( 5 years as CEO) 11 years- (University Teaching) Total: 29 years Designation: Associate Professor /Head of BBS/Director-CED Office: Level-6, Building-2 Mail: rezaur@bracu.ac.bdrezaur@bracu.ac.bd Mobile: 01711533442

3 About the Today’s Lecture Understanding Strategy Major Objectives of this Capstone Course The Course Outline The Book Guidelines for the Term Paper Case work and classroom group activities Exams

4 Strategy ???

5 Formal Definition A series of goal-directed decisions and actions that match an organization’s skills and resources with the opportunities and threats in its’ environment

6 The Art of War by Sun Tzu

7 Strategy lessons from “ The Art of War ”

8 Major Objectives of this Course The major objectives are to enhance your capacity in following 5 areas: 1.Critical Thinking 2.Communication Skills 3.Global Thinking 4.Quantitative Skills 5.Technology Awareness

9 Critical Thinking

10 Communication Skills

11 Global Thinking

12 Basic Maths Skills

13 TECHNOLOGY AWARENESS Lets Watch the Video : https://www.youtube.com/watch?v=5JNzAmWG2Fs

14 Course Outline & Text Book To be uploaded into the TSR this week Text Book: “Strategic Management in Action” by Mary K. Coulter Prentice Hall Publishers

15 EXAMS, CASES, GROUP WORK, TERM PAPER


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