2. P. 1 朝陽科技大學 管理學院 行銷與流通學系 Business English 商用英文 Presented by Kenny Huang, 黃兆鴻 Tuesday (06:20PM to 08:45PM) Dec. 23rd, 2014

3. CHAPTER 13 社交信函 大 綱大 綱 大 綱大 綱

4. P. 3  If a company hopes to maintain long and solid relationships with its business partners and customers, it must show its sincerity and friendliness through a variety of activities and communications under different occasions and situations. This kind of correspondence may or may not directly relate to business profits, but is definitely a very crucial and necessary way to strengthen the relationship between/among the companies. Social correspondence is, in short, inevitable and indispensable.

5. P. 4  Correspondence can be at the company-to-company level, individual-to-company level, or, at the most informal level, individual-to-individual. Such social correspondence includes announcements, invitations, goodwill notes, congratulations, sympathy notes, and other formal or informal memos or notices. When writing this kind of letters, the key point is to extend your concern, genuineness and gratitude. Actually, in comparison to business correspondence, social correspondence can be more personal and can express unique individual characters.

6. P. 5  Let’s read some examples that are sorted into the following six categories.  ■ Announcement ： Example1 ~ Example7  ■ Invitation ： Example8 ~ Example13  ■ Congratulations: Example14 ~ Example16  ■ Thank-you note ： Example17 ~ Example20  ■ Season’s Greetings ： Example21 ~ Example23  ■ Condolence ： Example24 ~ Example26

7. P. 6 Example1 Announcement for a grand opening1 Announcement for a grand opening2

8. P. 7 Example2 An announcement about new services

9. P. 8 Example3 Announcement of a new business development1 Announcement of a new business development2

10. P. 9 Example4 Announcement of expanding a new business territory1 Announcement of expanding a new business territory2

11. P. 10 Example5 An announcement about new payment policy1 An announcement about new payment policy2

12. P. 11 Example6 Announcement of company’s new payment terms1 Announcement of company’s new payment terms2

13. P. 12 Example7 A new policy of product liability insurance1 A new policy of product liability insurance2

14. P. 13 Example8 An invitation of a ending a trade exhibition1 An invitation of a ending a trade exhibition2

15. P. 14 Example9 Invitation for an anniversary

16. P. 15 Example10 Invitation to a trade show

17. P. 16 Example11 Reply to an invitation1 Reply to an invitation2

18. P. 17 Example12 Invitation to an Alumni Event

19. P. 18 Example13 A personal lunch invitation

20. P. 19 Example14 Congratulate on a company’s 20th anniversary celebration

21. P. 20 Example15 Congratulate on a company’s 25 th anniversaryCongratulate on a company’s 25 th anniversary

22. P. 21 Example16 Congratulate for receiving a reward

23. P. 22 Example17 A thank-you note for granting a building permit

24. P. 23 Example18 A thank-you note for the services1 A thank-you note for the services2

25. P. 24 Example19 Thanks for a ending a meeting

26. P. 25 Example20 Appreciate supplier’s support on holiday season

27. P. 26 Example21 E-Christmas card

28. P. 27 Example22 A holiday greetings to old customers (formal)

29. P. 28 Example23 A holiday greetings to an old customer (casual)

30. P. 29 Example24 A getting-well note

31. P. 30 Example25 A condolence to a business partner

32. P. 31 Example26 A condolence to a company’s employee

33. P. 32 Grossary, Building Sentences, Useful Sentences, Exercise