1. Your Name _____________ 1

2. 1  Write the words to an advertising slogan or jingle that you are familiar with. For example, “Five. Five dollar. Five dollar foot long,” is a jingle for SUBWAY that is often stuck in my head. Write the slogan or jingle below: 1 Please answer the following questions.

3. 1  Do these jingles cause to you purchase the product? Please circle your answer.  Yes or No or Sometimes  Share jingles and their effectiveness with the class. 1 Please answer the following questions.

4. Read the slogans below. See if you can determine what products they belong to and write the product beside the slogan  Like a good neighbor…  It keeps going and going and going…  They’re Greeeeat!  Just Do It.  Freaky Fast  So easy a cave man can do it  I’m Lovin’ It.  The best part of waking up

5. Persuasion is...  A means of convincing people: To

6. Notes on Persuasive Appeals  Note the three types of appeals people use to persuade others:  1.  2.  3. 6

7. 1. Logical Appeal  Logical appeals include  Reasons: why the author  Evidence:

8. 2. Ethical Appeals  Authors use these to appeal to our sense of ______________________  “What ___________________?” situations.

9. 3. Emotional Appeal  These appeals stir feelings such as ______________________. Authors use these because they know  Use:.

10. Stop and think  Briefly describe a time you were persuaded to do something.  Which of the previous appeals: logical, ethical or emotional did the persuader use to persuade you? 10

11. Write the title of persuasive techniques and definitions.  1.  2.  3.  4.  5 11

12. 67896789 12

13.  10  11.  12.  13. 13

14.  14.  15.  16. 14

15. Mrs. Spugnardi’s favorites. Which appeal is the advertiser using for each? Talk to those around you to decide  Budweiser  I Phone  Insurance 15