1. Day 1 Learn Ethos, Pathos, and Logos Complete sentence examples
Read and analyze “Malaria Forum” for EPLs and claim

2. It’s a Marvelous Monday!
Today we will study the parts of an argument!
In the next 10 minutes, you have a job to accomplish with your journal entry. Convince me to do one of the following:
bring you your favorite lunch,
give you a free day,
give you $50,
OR any other ridiculous thing you can think of!

4. Appeals in Argument (An appeal is a serious, or urgent request.)
Ethos, Pathos, and Logos
Appeals in Argument
(An appeal is a serious, or urgent request.)

5. (there will be three parts)
Argument
Key Points/?
Notes:
Discuss: What is an argument?
Discuss: What are the parts of an argument?
(there will be three parts)
Ethos
Logos
Pathos

6. THINK
What is the goal of a persuasive speech or writing?

7. What do you think these words mean?
Persuasive writing
The goal of argumentative/persuasive writing is to persuade your audience that your ideas are valid, or more valid than someone else's.
The Greek philosopher Aristotle divided the means of persuasion, appeals, into three categories--Ethos, Pathos, Logos.
What do you think these words mean?

8. Aristotle taught there are 3 main strategies in an argument
Ethos: Credibility
Pathos: Personal/Emotional
Logos: Logical

9. Rhetorical Chart
Author’s Purpose/Claim
Ethos
Pathos
Logos
The core of the rhetorical chart is purpose/claim—What does the author/speaker
cartoonist/filmmaker/advertiser want the reader/listener/viewer to
Feel? Think? Do?

10. Ethos: Ethical Appeals the source's credibility, the speaker's/author's authority
the source's credibility, the speaker's/author's authority on the subject they are speaking about.
Basically, do they have the right and justification to speak on the topic?
Example: A architect has the credibility to speak about a building’s structure; however, they would not have the authority to speak about how to run a classroom.

11. Ethos-Credibility
Appeals to the conscience, ethics, morals, standards, values, and principles.
Author or speaker tries to convince you he is of good character.
Qualified to make his claims
Cites relevant authorities
Quotes others accurately and fairly

12. Examples of Ethos
“Our expertise in roofing contracting is evidenced not only by our 100 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best.”

13. Pathos: Emotional Appeals
the emotional or motivational appeals
vivid language
emotional language
numerous sensory details
I think, I feel, etc.

14. Pathos-Emotional Appeal
Appeals to the heart,
Emotions,
Sympathy,
Passions,
Sentimentality,
Uses imagery, figurative language,
Carefully constructed sentences.

15. Example of Pathos
"If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?"– What kind of emotion does this statement prominently evoke?

16. Logos: Logical Appeal the logic used to support a claim
can also be the facts and statistics used to help support the argument

17. LOGOS-Logical Argument
involves facts or
research
quoted authorities
cause and effect information
analogies or comparisons
common sense information
shared values
standards

18. Examples of Logos
"You don’t need to jump off a bridge to know that it’s a bad idea. Why then would you need to try drugs to know if they’re damaging? That’s plain nonsense.“
"In 25 years of driving the same route, I haven’t seen a single deer.“
"Private demand for the product has tapered off for the past three years, and this year’s sales figures are at an all-time low. It’s time to research other options."

19. Persuasive Techniques
Read.Write.Think Handout
Using your new knowledge, evaluate the persuasive types at the bottom of the sheet.

20. Aristotle’s Triangle
Each argument MUST have a center claim in which the EPLs support.
A claim is the belief that the speaker is trying to convince his audience of.
Ask yourself, “What is the author trying to convince me of?”
Usually the claim will be stated outright in the first or second paragraph. The remainder of the speech/argument/letter will support the one claim.

21. Day 2 Review EPLs Read “The Promise” and create tree map
Closing: Reflect on author’s claim and quality of examples.

22. Hello, Lovelies!
Imagine we had semester exam exemptions. Convince us why we should exempt you using EPLs.
Start with your claim, or stance on why you should or should not be exempt from semester exams.
Your claim will need to be backed up with multiple reasons that use EPLs

23. Which Rhetorical Appeal is being used? Ethos, Pathos, or Logos?

24. Which Rhetorical Appeal is being used? Ethos, Pathos, or Logos?

25. from Malaria Forum
As you read, underline what you believe to be the claim, the overall message, of the speech.
With a highlighter, put (parentheses) around any rhetorical appeals you find

26. from Malaria Forum Closing:
At the bottom of your page reflect on the following:
How did the author, M. Gates, convey her central argument?
Do you think she presented her thoughts well? Why?

27. MDMS What argument technique does Charlie use to persuade the crowd?

28. Robert F. Kennedy On the Death of Martin Luther King, April 4th, 1968
As you read, underline what you believe to be the claim, the overall message, of the speech.
With a highlighter, put (parentheses) around any rhetorical appeals.
Create a tree map outlining the claims, in order to organize your findings and better analyze the persuasion techniques used (below).
Claim/thesis
+Audience
Ethos
+Text Evidence
Pathos
Logos

29. Closing At the bottom of your page reflect on the following:
How did the author, M. Gates, convey her central argument?
Do you think she presented her thoughts well? Why?