3.   Your Great Great Great Grandfather Wilbur Widget  Steady - Stable Business  High Quality Products that sell themselves  Brand Loyal Customers History Acme Widget

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5.   Minority Females  Ages 45-65  Middle Class – Baby Boomers  Living in Urban and Suburban areas Target Market

6.  Print Advertisement 1 Ride into the Future

7.   faded sepia background antiqued look  sepia toned photo vintage feel  shows the anniversary edition Beach Cruiser  a woman circa 1950’s  overall design is to give a sense of nostalgia Print Advertisement 1

8.   Simplicity of the images chosen to grab attention of audience  Available colors give option to personalize choice  power  Tag line to Take a chance, make a change and be in charge Print Advertisement 1

9.  Print Advertisement 2 Ride into the Future

10.   Beach Cruiser highlighted at the top  famous actress riding her bike circa 1950  She is showing off her style as she rides standing up  She appears carefree as she rides freely down the street  Showing available colors was deliberate as color is important to women when making decisions on a purchase Print Advertisement 2

11.   A color choice gives the power to make a decision and to personalize style  Accessories available give options to add to individual style of the woman who is in charge of her own purchases  The tag line, not your Grandmothers Beach Cruiser was intentional to show that although your grandmother was on the cutting edge and took chances, what was available then is quite different from what is available today Print Advertisement 2

12.   It was a time when, there was a limit to what you could purchase and extras were not always available.  The last line, Ride One Home Today is also an empowering statement to the modern woman who is in charge of her life. Print Advertisement 2

13.  TV Commercial – On Location

14.   Set in 1950’s  Targeted to women in their 50’s  Group of women friends meeting to go for a picnic at the beach.  A good old fashioned picnic reminds us of a carefree time when the hustle and bustle of daily life can be forgotten for an afternoon.  The women meet up in the park at the same time and each has her basket filled with what she needs for the outing. TV Commercial Script

15.   There is a vintage feel with a close up of the Acme Widget logo on these retro bikes  the women each showing off their individual style on a different colored bike all with their own accessories.  The end of the commercial shows the telephone number and web address of where to take the next step, a purchase. TV Commercial Script

16.  Ride one Home Today

17.   Statue of Liberty in the background, a subtle hint of Freedom TV Commercial Script

18.   Questions  Contact me at RuthKimball@AdsRUs.comRuthKimball@AdsRUs.com  603-305-3681  Thank you Closing