1. M-Series
Serious Performance
&
Understated Elegance

2. Meet the Family Stereo from $800 - $2500
M M M350
$1499/pr $1999/pr $2499/pr
Stereo from $800 - $2500
Home Theater from $ $5600
M25
$799/pr
MCenter $599
MSurround $699/pr
MSub $1199

3. Main Points The Highlights of M The Market The Project
The Unique Selling Propositions
The Demo

4. Market has Rebounded

5. Multi-Continental Project
Design
Manufacturing
Engineering

6. Mad About Sound A little help from some friends…
Karl-Heinz Fink Engineer
Ken Ishiwata
Audio Guru

7. The Unique Selling Propositions
Making Better Sound
The Unique Selling Propositions
The Lo-Q™ Cabinet
The Extended Wide Bandwidth EWB Tweeter
The Mass-Loaded Midrange
The Balanced Mode Radiator BMR
The Quad Woofer Array

8. Making a Quieter Cabinet
What is “Q”?
The ratio between energy storing and energy dissipative mechanisms
at resonance.
A high-Q system will tend to have a resonance that decays slowly, because the amount of resistance available to dissipate the energy is small compared to the amount of energy stored.
A low-Q system will tend to dampen the resonant motion quickly, because the energy is dissipated quickly and removed from the resonant system.

9. Making a Quieter Cabinet
20mm MDF Cabinet Response

10. Making a Quieter Cabinet
20mm Lo-Q™ Cabinet Response

11. Making a Quieter Cabinet
The Lo-Q™ Advantage
Typical
Lo-Q

12. Making a Better Tweeter
Why is there a dimple?

13. Making a Better Tweeter
Behind the dimple

14. The EWB Tweeter Coupled Dual Concentric Diaphragm (CDCD)
Lightweight high tensile strength fabric diaphragm
Copper voice coil windings
Aerodynamically tuned central vent to lower chamber
Ferrofluid filled gap to increase power handing
The EWB Tweeter

15. Making a Better Tweeter
The EWB provides
More stable linear motion
Extended high-frequency response
Lower distortion
Higher power handling capability
Improved clarity

16. Making a Better Midrange
Why are there “tabs” on the midrange?

17. Making a Better Midrange
The Mass Loading Advantage
On-axis SPL:
mass-loaded midrange
non-mass-loaded midrange

18. Making a Wide Dispersion Driver
What is the flat panel driver?

19. Making a Wide Dispersion Driver
A BMR is a piston radiator and a bending mode radiator
It covers the range normally handled by a tweeter AND a midrange
without a cross-over.

20. Making a Wide Dispersion Driver
Directivity of 65mm-fullrange driver measured from -90° to +90°
(range 50dB, colour scale 1dB/div)

21. Making a Wide Dispersion Driver
Directivity of BMR driver measured from -90° to +90°
(range 50dB, colour scale 1dB/div)

22. Making a Wide Dispersion Driver
0 degrees off-axis SPL:
BMR
65-mm full range driver

23. Making a Wide Dispersion Driver
30 degrees off-axis SPL:
BMR
65-mm full range driver

24. Making a Wide Dispersion Driver
60 degrees off-axis SPL:
BMR
65-mm full range driver

25. Making a Wide Dispersion Driver
90 degrees off-axis SPL:
BMR
65-mm full range driver

26. Making a Wide Dispersion Driver
So why don’t the M350, M340,
M250 & M25 have a BMR?
Wide dispersion is not as desirable for the Left and Right speakers since they are located closer to the side walls.
A smaller cabinet size is a higher priority for center channels and surround speakers.

27. M-Series Quad Woofer Math
More Woofers
M-Series Quad Woofer Math
M350 5¼” + 5¼” + 5¼” + 5¼” = 10”
M340 4½” + 4½” + 4½” + 4½” = 8”
Narrower Baffle
Smoother in-room response
Faster Rise Time

28. MSub 10” Woofer (2) 8” Passive Radiators 500 Watts RMS 1000 Watts Peak
$ (UAP)

29. The Demo is a Must You wouldn’t expect a customer to buy an automobile
without a test drive.
Why would you expect a customer to buy a loudspeaker
without a demo?
Features and Specs don’t tell the whole story!
This is a very subjective purchasing decision.
You must engage the customer on an emotional level.
A good demo is still the most effective way!

30. Not my CD – 10 M-Series Demos + 1 bonus track and 8 test tones

31. A Series Home Theater Demo
Rocket Power (28)
Family Friendly – No violence, offensive language and so forth
Visually Bright – Looks good on any display
Great Sound – Excellent Mix of Dialog, Music and Effects
Short and Sweet
$2,850 System at UAP!!!!

32. Loudspeaker Series At-a-Glance