1. Created by BM|DESIGN|ER OGS Apps - Model 2 OGS Specific Activities Information Communication NGA Non-Government Community NSG

2. Created by BM|DESIGN|ER PARTNERS Non-traditional sources OCS OGC OCC Academia T (Open IT Industry Partners In-Q-Tel Developers Innovision VALUE PROPOSITION Lowering barriers to entry for developers Mission enablers Componentized workflow Excellent user experience Quality of content/apps accessibility to content/apps Convenient distribution/discovery platform Governance of content/apps CUSTOMERS HA/DR Analysts / Operators IC / DoD / NSG Apps Developers (uncleared) KEY ACTIVITIES ID key intell questions Trend analysis Market research Quality control Customer awareness Outreach to NSG/NST BYOD BA/BI feedback Market analysis to developers RELATIONSHIPS Data brokering CDPTs NSTs Developer Community KEY RESOURCES Content NOW Amazon AWS/EC2 Innovision Business analytics Governance processes Stds/SDK/APIs DISTRIBUTION & ACQUISITION CHANNELS NSTs Outreach series HLS C (squared) SCI, SPIR, WWW Industry Days and Engagement Intelligence COST STRUCTURE Developer Environment (on-demand) HW/SW/Development and Eng. Labor REVENUE STREAMS / PRICING Access to store by developers On-demand workflow Re-use of the data Apps within a virtual environment

3. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITION Lowering barriers to entry for developers Mission enablers Componentized workflow Excellent user experience Quality of content/apps accessibility to content/apps Convenient distribution/discovery platform Governance of content/apps CUSTOMERS IC / DoD / NSG Apps Developers (uncleared) KEY ACTIVITIES ID key intell questions Trend analysis Market research Quality control Customer awareness Outreach to NSG/NST BYOD BA/BI feedback Market analysis to developers RELATIONSHIPS Data brokering CDPTs NSTs Developer Community KEY RESOURCES Content NOW Amazon AWS/EC2 Innovision Business analytics Governance processes Stds/SDK/APIs DISTRIBUTION & ACQUISITION CHANNELS NSTs Outreach series HLS C (squared) Industry Days and Engagement Intelligence COST STRUCTURE Developer Environment (on-demand) HW/SW/Development and Eng. Labor REVENUE STREAMS / PRICING

4. Created by BM|DESIGN|ER PARTNERS OCC T (Open IT Innovision VALUE PROPOSITION accessibility to content/apps Convenient distribution/discovery platform CUSTOMERS KEY ACTIVITIES ID key intell questions Trend analysis Market research Quality control Customer awareness Outreach to NSG/NST BYOD BA/BI feedback Market analysis to developers RELATIONSHIPS KEY RESOURCES Content NOW Amazon AWS/EC2 Innovision Business analytics Governance processes Stds/SDK/APIs DISTRIBUTION & ACQUISITION CHANNELS Outreach series HLS C (squared) SCI, SPIR, WWW Industry Days and Engagement Intelligence COST STRUCTURE REVENUE STREAMS / PRICING

5. Created by BM|DESIGN|ER PARTNERS OCS OGC OCC T (Open IT VALUE PROPOSITION Mission enablers Componentized workflow Quality of content/apps accessibility to content/apps Convenient distribution/discovery platform Governance of content/apps CUSTOMERS HA/DR Analysts / Operators IC / DoD / NSG KEY ACTIVITIES ID key intell questions Trend analysis Market research Quality control Customer awareness Outreach to NSG/NST BYOD BA/BI feedback Market analysis to developers RELATIONSHIPS Data brokering CDPTs NSTs Developer Community KEY RESOURCES Content NOW Amazon AWS/EC2 Innovision Business analytics Governance processes Stds/SDK/APIs DISTRIBUTION & ACQUISITION CHANNELS NSTs SCI, SPIR, WWW Intelligence COST STRUCTURE Developer Environment (on-demand) HW/SW/Development and Eng. Labor REVENUE STREAMS / PRICING On-demand workflow Re-use of the data Apps within a virtual environment

6. Created by BM|DESIGN|ER PARTNERS Non-traditional sources Academia Industry Partners In-Q-Tel Developers VALUE PROPOSITION Excellent user experience CUSTOMERS Apps Developers (uncleared) KEY ACTIVITIES ID key intell questions BYOD BA/BI feedback Market analysis to developers RELATIONSHIPS KEY RESOURCES Content NOW Amazon AWS/EC2 Innovision Business analytics Governance processes Stds/SDK/APIs DISTRIBUTION & ACQUISITION CHANNELS Outreach series Industry Days and Engagement COST STRUCTURE REVENUE STREAMS / PRICING Access to store by developers On-demand workflow Re-use of the data Apps within a virtual environment

7. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITIONCUSTOMERS IC / DoD / NSG KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE REVENUE STREAMS / PRICING On-demand workflow Re-use of the data Apps within a virtual environment