1. Tracking Trade: Creative Industries EU/SA Trade Dialogue Baseline Research

2. What were we trying to do? To grow the export potential of South Africa’s creative industries through promoting: Better data now and in the future Better policy, legislation and regulation Better practice Better networks Underpinned by consideration of the ways in which these efforts might inform and be informed by a wider continental context and agenda

3. Overview of project Research component – Commissioned research on data and policy (Kaiser and Associates/KEA European Cultural Affairs) – Case studies Dialogue component – Industry Seminars – Conference (ACT/UJ partnership) – Industry/Government Workshops Cultural Trade Working Group

4. What does the data tell us?

5. Creative Goods Data

6. SA CCI Goods exports and imports from World (US$m) Creative Goods: Import/Export

7. Exports: World Regions

8. Top Export Partners 2002 2010

9. Imports: World Regions

10. Top Import Partners 2002 2010

11. Creative Services Data

12. Creative Services Trade: EU

13. Recommendations Formalise adoption of globally recognised definitions for CCI Improve data collection Institutional strengthening: both existing structures and new structures Investigate possibility of developing CCI Export Council Review of Funding and Incentives: – Impact/RoI – Coverage – Articulation