1. 43% $43,430 Germany 89% $45,640 Spain 13% $32,631 USA 2016 Survey In-Depth Look Into Small Local Meat Operations in NC Rooting Around for Numbers Glimpse Into the North Carolina Meat Handler Survey: An NC Choices and NC Growing Together Collaborative Study

2. About the Survey Timeline 43% $43,430 Germany 89% $45,640 Spain 13% $32,631 USA JANUARY APRIL MARCHMAY

3. About the Survey Meat Handlers NC 1,073 Meat Handlers

4. 43% $43,430 Germany 89% $45,640 Spain 13% $32,631 USA 83 10 160 “New” b/w 2013-2016 “Repeat” (2013, 2016) “Not Reached” in 2013 253 SURVEYED About the Survey Respondents

5. About the Survey Increase in Local Meat Producers

6. MALE 69% FEMALE 31% ALL Respondents Male/Female

7. ALL Respondents Male/Female MEAT (+) IMPACT ON THEIR FARM BUSINESS 93%

8. BEEFHOGSSHEEPGOATPOULTY FarmsHeadFarmsHeadFarmsHeadFarmsHeadFarmsHead 1624491201515317281162576 64% FARMS Avg: 10 /hd BEEF 47% FARMS Avg: 29 /hd PORK 25% FARMS Avg: 576 /hd POULTRY 12% FARMS Avg: 72 /hd SHEEP 3% FARMS Avg: 11 /hd GOAT ALL Respondents Species Raised by Farm, Head

9. ALL Respondents Average Meat Producer 110 ML ROUNDTRIP AGE: 48 ACRES: 65 PROCESSOR COSTS: $2,172 YRS FARMING: 22 YRS SELLING MEAT: 5

10. ALL Respondents Respondents Say Customers Ask

11. Grow 62% Grow or Stay the Same 92%92% ALL Respondents Predicted Growth

12. SOLD MEAT FOR AN AVG. OF 3 YEARS BREAKING EVEN OR NOT MAKING $ 53% A SMALL OR COMFORTABLE PROFIT 47% Making Money ALL Respondents Perceived Profitability SOLD MEAT FOR AN AVG. OF 7 YEARS

13. ALL Respondents Primary Sales Outlet

14. Repeat: Farms Interviewed in 2013, 2016 Confident in Business Now Vs. 2013 MORE 49% EQUAL 32% LESS 18% 81% EQUAL OR MORE CONFIDENT IN THEIR BUSINESS NOW VS. 2013

15. 65% CHANGING THEIR PRODUCT PRICING NOW VS. 2013 CHANGE NO CHANGE 100 Repeat: Farms Interviewed in 2013, 2016 Changed Product Pricing

16. CHANGE NO CHANGE 100 98% of whom INCREASED their pricing 98% Repeat: Farms Interviewed in 2013, 2016 Changed Product Pricing

17. Repeat: Farms Interviewed in 2013, 2016 70% MORE DEMAND PRODUCT VS. 2013 22% SAME 8% LESS

18. Anecdotes 01 02 04 03

19. NC Choices: ncchoices.com North Carolina Growing Together project: ncgrowingtogether.org For More Information on Niche Meat in North Carolina: