1. Swarovski Activity Tracking Jewelry

2. Discover SATJ In today’s workshop, we will take a look at…
Why Swarovski is entering the world of “Wearables”
Partnership of Swarovski & Misfit
Overview of the SATJ collection SS2016
Getting Started
Features & Benefits
Identifying the potential SATJ consumer
Care Advice and After Sale
Read slide

3. Swarovski Activity Tracking Jewelry
WHY “Wearables“?
Swarovski Activity Tracking Jewelry
SATJ Sets
SATJ Carriers
Speaker Notes:
Ask the audience: This is the current product range of «wearables» technology. What do you notice?
It’s masculine – we are the first one entering with a product range that is feminine and stylish!
Mention that we are playing in the same price range as the majority (we’re not on the high-end price range).

4. WHY “Wearables“? A touch of glamour to wearable technology
One of the first activity tracking jewelry collections designed for fashion-conscious women interested in a healthy lifestyle.
LOOK GREAT.
MOVE MORE.
SLEEP BETTER.
Read slide, reiterating why we enter this product group.

5. WHY Swarovski & Misfit? Speaker Notes:
Say this as the animation is happeing
Misfit – an American company based in California, who designs and manufactures wearable products that utilize sensor technology to track the wearer’s activity and sleep. The company was founded in October 2011 (the year Steve Jobs died, the name of the company is actually a tribute to him) by 3 key players in the tech industry: among them John Sculley, a former Apple CEO.
Both companies have common ideals:
Skills: leaders in their industry
Values: committed to innovation, excellence in execution, and top quality standards
Vision: believe in the importance of design and beauty for wearable technology products

6. SATJ 24 hours a day Feminine, stylish wearable tracker
Swarovski exclusive cut crystal with 40 facets
Trendy, attention-grabbing Slake carrier or discrete silicone wrist band
From work to lunch with the girls to dancing the evening away!
Speaker Notes:
Explain why a woman can and should wear SATJ 24 hours a day, reading the bullets one a time (CLICK to reveal each bullet).

7. SATJ @ Sport and while Sleeping
Sweat-resistant wristband
Waterproof up to 50m
Track sleep quality and duration
Battery lifespan: approximately four months
Speaker Notes:
The main features and benefits of SATJ – pay close attention, you might need it later in our session today! 
CLICK one at a time to reveal the bullets, then say the below:
Sweat-resistant wristband offers a trendy look while running, or even during your yoga session.
The activity tracking crystal is waterproof up to 50m so it can also be used for swimming!
The sleek sport band allows you to sleep comfortably and track sleep quality and duration
The activity tracking crystal runs on a battery (lifespan: approximately four months) and does not need to be charged; this allows the user 24 hours of continuous tracking

8. The SS16 SATJ Collection Speaker Notes:
As you have seen in the exhibition....this is the SS 16 SATJ collection.
Ask the audience: which one is your favorite? Why?

9. Getting Started..... Now, we will show you LIVE: Insert the battery
Choose / change the carrier
Install Misfit App
Sync your SATJ
Speaker Notes:
Now, when you received the SATJ yesterday afternoon, I am sure you could not wait to play with it and get started! I want to make sure that you leave our workshop knowing how to use your own SATJ, and knowing enough about the product to be able to start training your staff on how to sell it!
Now, let’s get started. I invite you all to follow, using your own SATJ. This is how we insert/change the battery: (Make sure that the product is under the camera so that what you are doing is being projected on the big screen).
How to change the battery:
Place the battery case opener tool into the notch and open the back cover by performing a side-to-side rocking motion with the opener. Then turn the tool to pry open the back cover.
Place the battery (standard CR2025 ) directly into the device with the positive (+) side facing the user.
Place the back cover directly on the device and press firmly together until you hear a click.
Now, let’s switch the carriers. Let’s say, (Anna) wants to go jogging, and wants to make sure that her Slake does not get sweaty.
How to change the carrier
Select carrier you would like to use
INSERT the activity tracking crystal from the back of the Slake bracelets and the sport band.
REMOVE the activity tracking crystal by pushing it firmly from the front

10. Misfit App: Installation and Set-up
Download
Misfit app 1
Create an account and
set goals on app 2
Activate Bluetooth
on your device and sync your Activity Crystal 3
Track your progress
toward your activity, sleep, and weight goals 4
See activity, sleep, weight data over
a week or month 5
Speaker Notes:
Now, let’s set up the SATJ on your smart phone. I have here an iPhone and have already downloaded the Misfit App. For those who haven’t downloaded it yet, search «MISFIT» and pick this one.
Then (Anna can click so that you go through what is on the slide step by step)

11. Display Progress and Time
PROGRESS: Double-tap the activity tracking crystal to see your progress toward your daily goal and the time.
After the progress is shown, the time will automatically display
Speaker Notes:
Now, how do we know how many steps we‘ve done, or how close we are to our goal? We simply tap the device twice.
The first thing you will see is your progress. So, here we see I have done xxxx (LIVE results). The progress is shown as a percentage.
After the progress is shown, the time will automatically display. How do we read the time.
CLICK
NOTE: Swarovski Shine is meant to be worn, so tapping when the activity tracking crystal is on a hard surface does not work well.

12. Display Progress and Time
TIME: The continuous bright light indicates the hour while the flashing light indicates the minutes. This is the same time on your iPhone/iPad/Android
The highest point on the crystal should line up at 12 o’clock to ensure time accuracy.
Read slide...
So now, it is xxx (read actual time LIVE)
For the time to be accurate, you have to make sure that the highest point on the Crystal is at 12‘oclock
It is also very important to be wearing the SATJ when you tap it. It may not necessarily work when it is resting on a table.
NOTE: Swarovski Shine is meant to be worn, so tapping when the activity tracking crystal is on a hard surface does not work well.

13. WHO is the SATJ Consumer?
Fashion-conscious
Swarovski consumer, likes a wearable to match her other jewelry
Modern
Interested in being healthy/fit
Looking for a feminine and elegant wearable
Likes versatile jewelry
Speaker Notes:
Before reviewing the slide ask the participants what type of Customers do they think would be intereted in purchasing the SATJ?
CLICK to reveal the picture. Then, click to show the individual characteristics one at a time (read it out)
Likes simplicity in technology / design
Busy lifestyle

14. Time to get active!
3 features and 3 benefits of the «Activity Tracking Crystal»
3 features and 3 benefits of the
SATJ Sets
3 features and
3 benefits of the SATJ Jewelry Carriers
3 Open Questions and 2 Closed Questions you could ask to find out if SATJ could fit your consumer’s needs
Speaker Notes:
Now, it’s time to get ACTIVE!! On your table, you will see an envelope. Please have a look in that envelope to see which SATJ set you are assigned.
Now, these are your assignments per group. You will have 5 minutes to prepare, write your answers on the flipchart, and then share with our big group.
Activity (5-10 mins): Split the participants into 4 groups, each has flipcharts.
Group 1: write down 3 features and 3 benefits of the “Activity Tracking Crystal”.
Group 2 : write down 3 features and 3 benefits of the Shine Sets
Group 3: write down 3 features and 3 benefits of the Shine Jewelry Carriers
Group 4: write down 3 open questions and 2 closed questions which you could ask the consumer to find out if they are a potential SATJ buyer.

15. Time to get active! The great thing about this product is
___________ and what that
means for you is ___________.”
FEATURE
Speaker Notes:
So, for the first three groups, I would like you to present your features/benefits using our CoE Selling Sentence.
Please choose a representative to read it to us.
BENEFIT

16. Speaker Notes:
And finally, as some of you may now, we did a pre-launch of this product in the US. This is what the US Media had to say – all positive remarks. WIRED magazine is especially important, because this is a tech/geeky magazine, so already with this we are reaching brand new consumers who may not necessarily enter a Swarovski store.

17. THANK YOU Speaker Notes:
So, that’s it! We hope you enjoyed our workshop, that you enjoy wearing and using your SATJ, and that together we can make Swarovski’s entry in wearbles technology a very successful one!!!
Thank you very much!