1. Business Report

6. Craving for one delicious bite right now?

7. An online webstore that believes in being the best connection for all confectionery cravings.

8.  Confection Connection is an online business dealng with all types of cakes, cupcakes and desserts, set up to deliver your sweet cravings at your doorstep.

9.  Age group 16-50 yrs.  Middle and upper class families  People who like desserts  Residents of Karachi  Make purchases online  Enjoy social media  Shopoholics  Those who like to try new stuff

10.  We have used the default bootstrap theme because this enabled us to highlight our products with ease along with being attractive and user friendly  Theme color: Purple, Pink, Red and Black

11. Newyork cheese cake Kitkat cake Chocolate mousse cake

12.  Tohfay.com  Sentimentsexpress.com  Pakistangiftonline.com  Expressgiftservice.com  Samscakefactory.com  Pakistancourier.com  Karachisnob.com  Eatoye.pk  Emarkaz.com  Epakmart.com For “cakes in Pakistan” and “cakes in Karachi”

13.  Facebook  Instagram  Pinterest  Twitter We will be using different social media platforms to create awareness about our store as well as to attract diferent customers to our website.

14. The following channels have been integrated for our web:  Keyword planning  E-mail  Social media Google trends and adwords were used to find out what the most searched for keywords are and the current trends in the searches.

15.  Content marketing will be done in which we will be using keywords, blogs, videos and different social media.  Hubspoke model  Offers/Competitions for promotions  We will be using both free and paid search advertising in order to attract traget audience  The pricing strategy we have used is the competitive pricing strategy

16. Continous update of our products and website will be ensured as we have future plans such as  The creation of blogs that will feature tips and tricks along with different technique used for baking  Sending our loyal customers a special code which they can use on website  Use special offers, online competitions and discounts. This will generate traffic to our website and eventually sales.