2.  Teams in Kraft Company ensure improved organizational learning.  Category teams within the organization assists and promotes education to the entire members of the organization.  Kraft ensures that before introducing a new product considerable planning and investment is made.  The planning analysts are used by the company to ensure that the controls within the organization works effectively.  The company uses its planning analysts, Research and Development Divisions and the product teams to analyze the available markets

3. Category terms are essentially important in an organization as they ensure that the strategic goals of the organizations are achieved. Category Teams’ enables the staffs members of Kraft to have shared information about the group’s objectives and goals that they are expected to achieve as a group. In Kraft Company, the category teams help in the research and development of the new products.

4. The category teams have special skills and they ensure the success of the business by applying some distinctive knowledge and creativity within the organization Kraft is using its skillful category team managers to enhance its performance. Category teams in Kraft Company ensure improved organizational learning. Category teams within the organization assists and promotes education to the entire members of the organization. In Kraft, category teams have diverse skills and knowledge that they learn from each other

5. Kraft Company has effectively created awareness of its products in the market, and thus new products stirs up the consumer interest in the Kraft products. To research different areas, Kraft should combine all expertise in the organization so as to ensure that the new product fits in the selected market niche. Business plan is essentially effective before carrying the market research, as it will guide the employees on the strategies to be followed. Forming different teams to research on the areas Kraft wants to introduce its products is important in identifying the potential success factors in the areas

6. In order for Kraft to ensure the success of a new product, it must plan ahead on the ways to ensure the new product receives a great boost from the selected niche. It is thereby essential for the company to carry out research to ensure that the niches selected fits the new products which needs to be introduced. Kraft food can be able to research the market by using the innovative ideas from its staffs, and involving its employees in the decision-making After researching the markets, Kraft Company should ensure that the product yields greater client satisfaction, and the products can increase the marketing effectiveness.

7. There are wider areas of opportunities Kraft Food can apply. Kraft can use market orientation strategy, and use the available space in the new emerging markets for improvement. A move towards marketing orientation for Kraft Company would also help it in achieving its set goals. Kraft Company operates in a competitive market, and adopting market orientation strategy, would help it, in becoming more sensitive to the client’s needs. Kraft adopting the marketing orientation strategy can plan ahead in ensuring the organizational goals are met.

8. The use of this strategy can help the company to adopt the new technologies. Market orientation strategy can help Kraft Company in ensuring its stakeholders’ expectations are met. The marketing managers work with the planning analysts in identifying the reasons for change. Marketing orientation helps the managers in identifying the customer’s tastes in a given niche Market orientation is important as it ensures that the customers are served with the right products and services.

9.  Market orientation is very important to Kraft foods in providing the suitable structure that the company can effectively attain its goals and objectives.  Market orientation is one of the key success factors that can enabled Kraft Foods to compete in an impressive way.  The company should ensure strong commitment to product quality in its market segments to make sure its goods and services provide the right contentment to its clientele.

10. Kraft Food company since its inception has promoted its products portfolio through the well-coordinated internal approaches as well as through the use of the advanced technology applicable in the food industry. Effective internal communication and integration scheme is a program that can ensure proper communication within the organization and enhance the customer’s satisfaction. Effective internal communication and integration scheme entails individuals showing empathy.

11. Kraft needs to ensure that it adopts effective internal communication and integration scheme to ensure that the organization attains its objectives. Effective internal communication and integration scheme in the workplace requires of individuals to show litheness when communicating to guarantee competence. Effective internal communication ensures rigidity as people can handle problems using certain tactics. Adopting flexibility in the internal communication is important as the changes in the organization may not affect the staffs. Effective internal communication and integration scheme entails people in the organizations ensuring fittingness when talking with one another.

12. Effective internal communication and integration scheme can help the Kraft employees to be sensitive to consequences Effective internal communication and integration scheme can help the employees at Kraft to display feedback skills so as they can communicate in a proficient manner. The benefits that will accrue in Kraft after adopting the internal communication and integration scheme are many, and this will ensure better business communication.

13.  Chasser, A. H., & Wolfe, J. C. (2013). Brand rewired: Connecting branding, creativity, and intellectual property strategy. Hoboken, N.J: Wiley.  Riley, A. (2012). Marketing orientation [Online] Available from http://www.tutor2u.net/business/gcse/mark eting_orientation.htm [Accessed on 11 February 2015]