2. Founders: Allison Worley, Bethany Fried, Emily Wilhelm, and Olga Williams ABEO Fashion Boutique is a new apparel store that caters to young professional women in the Elmwood Village of Western New York. We offer quality, elegance and style for an affordable price  Personality is reflected by your clothes  Unique statement  First impression  Expression

3. “To provide our customers with quality products and excellent service and to make every woman feel beautiful. To accentuate every curve, every desire and every taste at an affordable price”

4. ABEO Fashion Boutique offers clothing and accessories with a unique twist  Latest trends  Dresses  Jeans  Tops  Swimwear  Accessories

6. Industry: Sector: Women’s Clothing Story Industry (Retail Sector)  Women’s Clothing Stores NAICS Code: 448120 SIC Code: 5621 (Hoovers.com)

7. Industry Attractiveness Assessment Low PotentialModerate PotentialHigh Potential Number of competitorsManyFewNone Age of industryOldMiddle AgedYoung Growth rate of industryLittle or no growthModerate growthStrong growth Average net income for firms in the industryLow PotentialMediumHigh Degree of industry concentrationConcentrated Neither concentrated not fragmentedFragmented Stage of industry life cycle Maturity phase or decline phaseGrowth phase Emergence phase Importance of industry's products and/or services to customers"Ambivalent""Would like to have""Must have" Excellent to which business and environmental trends are moving in favor of the indutsryLowMediumHigh Number of exciting new product and services merging from the industryLowMediumHigh Long-term prospectsWeakNeutralStrong

8.  Women’s clothing stores were introduced in Europe in the late 1700’s  Seamstresses began opening shops offering custom made hats, dresses, garments, etc.  The invention of the sewing machines provided new capabilities – opportunities for retail stores  Although time and style has changed, the concept remained the same; selling a unique piece to a creative eye

9.  According to The NPD Group, total U.S. women’s apparel retail sales reached $116.4 billion in 2013, a 4 percent increase over 2012  The annual revenue of clothing and accessories stores is $239.2 billion  Revenue for women’s clothing stores specifically is $42.1 billion, while revenue for men’s is $8.7 billion  There are more than 8.6 million female-owned businesses, which generate more than $1.3 trillion annually

10. Sales value in million U.S. DollarsYear $35,503.00 2008 $35,977.00 2009 $37,512.00 2010 $36,699.00 2011 $41,377.00 2012 $43,956.00 2013 $45,142.00 2014 $47,753.00 2015 $48,095.00 2016 (Statista, 2016) The forecast statistic shows the sales value of women's clothing stores in the United States from 2008 to 2013, with forecasts up until 2020. By 2016, sales values of women's clothing stores in the United States are projected to reach approximately 48.1 billion U.S. dollars

11.  The clothing retail business requires that you enjoy meeting people, be skilled in the art of maintaining customers, have a knack for choosing the clothes that people will actually buy, and possess huge dose of fashion sense Competitive advantage Customer service Merchandise Day-to-day operations Store Factors Price