1. New Administrators’ Meeting August 8, 2013 Communications & Public Relations

2. Welcome! CCS Public Relations Department : Ronnye Boone, Director Mike Martin, Webmaster/Photographer Angie Ross, Admin. Asst. (part-time)

3. Communications & Public Relations Major Responsibilities Major Responsibilities – CCS Website & CCS Social Media Sites – Educational Access Television – Channel 21 – Blackboard Connect – Publications – Crisis Communications – Media Relations

4. Major Responsibilities (Cont’d) Major Responsibilities (Cont’d) – Advertising & Publicity – Employee Communications – Community Relations – Volunteerism – Charitable Giving – District Grants Communications & Public Relations

5. Blackboard Connect Blackboard Connect – Parent notification system – Create new user accounts – Reset passwords – Prepare scripts for emergency situations

6. Communications & Public Relations Publications/Sources of Information Publications/Sources of Information – CCS Website Headlines, Superintendent Monthly Messages, Annual Report, Strategic Plan – Board of Education Meetings 1 st and 2 nd Mondays each month at 6 p.m. Business Meetings – Education Center Work Sessions – Locations Vary – Recorded meetings air on Time Warner Cable Channel 22 on Wednesdays at 6:30 p.m. – Recorded meetings available for viewing on demand on the Cabarrus County Government’s YouTube channel

7. Communications & Public Relations Crisis & Emergency Communications Crisis & Emergency Communications – Scripts – Messages – Q&As – Field media calls

8. Communications & Public Relations Media Relations Media Relations – Media should contact my office before visiting your school – Not always the case… – If they show up unannounced, call Ronnye 704-262-6205 office 704-791-7130 cell – You are not obligated to speak to them

9. Communications & Public Relations Communications Communications – Send us your school’s news and events (and photos, too!) – Invite us to attend/photograph your events

10. Communications & Public Relations Recognitions Recognitions – Awards presented at monthly Board of Education Business Meetings Impact Through Education Awards Hilbish Ford Teacher of the Month – Other Awards Keep us informed as your staff/students receive awards Recognize all state-level (and higher) awards/honors

11. Communications & Public Relations Community Relations/Charitable Giving/Volunteerism Community Relations/Charitable Giving/Volunteerism – Represent Cabarrus County Schools at community events – Coordinate CCS charitable giving to various organizations: United Way, Juvenile Diabetes Research Foundation, American Cancer Society, American Heart Association, etc. – Coordinate CCS volunteers for various community events

12. Communications & Public Relations Follow us: (www.cabarrus.k12.nc.us) (Cabarrus County Schools) (Cabarrus Co. Schools @ ccsweb)

13. Best Wishes for a Great Year!