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Manage online you business Manage what is being said online about you or your business.

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Presentation on theme: "Manage online you business Manage what is being said online about you or your business."— Presentation transcript:

1 Manage online you business Manage what is being said online about you or your business

2  WEB MONITORING  NEGATIVE CONTENT SUPPRESSION  MODERNIZE POSITIVE CONTENT

3 HOW TO REPAIR, DEFEND, AND MANAGE YOUR REPUTATION OR BRAND Repair Bad Reputation (www.repairbadreputation.com) is a private reputation management firm based in Beverly Hills that specializes in improving the online and offline reputation of businesses and individuals. Our process is comprehensive in that we complete a thorough analysis of our clients current reputation using the most up to date methodology. Based upon these findings, we select from a basket of strategies that are designed to introduce updated content across all media, such as traditional media, implementation of blogs and web sites, press packages and releases, directory submissions, www.repairbadreputation.com social media, and social bookmarking.

4 To accomplish our goal of protecting your online and offline reputation, we work closely with each client to develop a strategy that will rapidly address existing issues and or to develop a monitoring system to prevent future problems from occurring. Our mission is to repair, defend, and protect all aspects of your reputation.

5 What is reputation repair, reputation defense and reputation management The focus of reputation repair is three fold: repairing, defending and managing your reputation or brand. Reputation repair is the business of fixing your image or products brand by focusing on what is positive an din the process fighting negative misconstructions. Reputation defense fortifies the positive qualities that have been illustrated. Reputation management is the practice of explaining or guiding an individual’s or business’s reputation maintaining a positive image across all media networks. Together a positive and lasting reputation for an individual or corporation can be repaired, defended and maintained.

6 Traditional media wants to sensationalize what is destructive and negative in order to sell add space and in the process rob you of dignity and respect. Mainstream media can be our worst enemy distorting positive qualities to fill up newspaper headlines. In addition, disgruntled employees or past relationships can smear your image out of desire for retribution. Also, at times we allow photos to be taken or posts to be written that do not paint a depiction of our positive qualities. repairbadreputation.com repairbadreputation.com When doing an internet search or looking at press articles are you not pleased with what you see? Are there damaging statements that are false and misleading? Are there other people with your name that have poor reputations? Are you misunderstood in the public’s eye? repairbadreputation.com ensures that our services seamlessly integrate and unify around a client’s brand in press materials, social media networks, advertising, websites, and other media outlet. Whether your brand is a product, a service, or a personality, we at repairbadreputation.com truly listen to our clients, absorbing repairbadreputation.com all details about their makeup, markets and motivations. Most important we help unfold the client’s minds to new publicity avenues that mesh with their core business and/or personal objectives.

7 Our Approach Repair Bad Reputation takes an innovative and ground breaking approach to reputation repair. We understand that the impact of online media, bloggers, chat rooms, twitters and citizen journalists can destroy reputations with misinformation or innuendo in a matter of minutes. News, both positive or negative, is available instantaneously on the web. Therefore, implementation of an on- going reputation management strategy is needed when addressing the potential impact of negative press. In order to create a permanent solution to the management of a client’s reputation, we transform and monitor potential negative misconceptions. We reshape a positive image that reaches consumers most likely to be interested in our client’s brand or image and in many situations we create new bio’s, new press releases and new content. Our campaign targets the misconceptions based on partially sensationalized facts by developing a new image which is well- rounded. Furthermore, a well-planned and focused counter attack to damaging statements is immediately implemented.

8 Our Approach What makes repair bad reputation unique is that we design solutions to address negative press directly, not simply through search engine optimization, social media marketing or in certain cases even blatantly buying positive reviews. Unlike our competitors, we not only monitor search engines for damaging content, we integrate the best of public relation firms with traditional media sources, social networking, and emerging technologies to form and reform each client’s image in order to craft the ideal persona or brand. In our fast-moving digital world where brand, media and message have become profoundly intertwined, harnessing the challenging, connection- driven world of the internet is critical. Consumers react rapidly as the internet revolution has transformed opportunities for critical and positive information dissemination. As news is available at the click of a fingertip, we respond as instantaneously when your reputation is on the line. We are your advocate and we ensure the creation of a true, positive and accurate portrayal of you.

9 Steps for reputation management services: Our first objective is to complete a comprehensive analysis of the current reputation of a given client. Repair Bad Reputation identifies the reputation issues of a client making a complete analysis of any negative perceptions that may exist. Our initial site review, will identify these and other issues that will require improvements. In addition, Repair Bad Reputation will also analyze existing positive content that could be leveraged when suppressing negative information. Often times, understanding the positive aspects of a client is more important then understanding the negative qualities. Phase one: Analysis

10 Phase two: Reputation Repair A) Implementing a positive marketing plan designed to suppress negative comments and increase positive content. These properties will then be promoted using SEO, link building, and social media to move them up onto the first page of the search engines.

11 Submission to blogs Creation of websites SEO Submission for Organic traffic Creation of 300-500 social media profiles (Facebook, Linkedin, twitter, etc.) Youtube Videos and organic youtube traffic Wikipedia Page Creation Press Packages / press releases to major media, local media, bloggers, citizen journalists Article writing and submission to industry publications Directory submissions (Yelp, Angies list, etc. ) Social mentions on sites such as Facebook, Twitter, Linkedin Social bookmarking on sites such as Reddit, Stumbleupon, Slashdot Increasing of friends, fans and views on your social profiles Link building for all of the above

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