1. Duct Tape Marketing Consultant Network
Packaged Service Offerings

2. Packaging Training Package overview Managed marketing introduction
JumpStart Package introduction
JumpStart training – May 28th

3. Marketing Packages Marketing Plan Consulting System Coaching
“Done for You” Managed Services

4. Tool Overview Marketing Plan Consulting – Build, Grow, Ignite
System Coaching – Duct Tape Marketing System (Leased option)
Done for you – Managed Marketing Packages
7 Steps

6. Foundation

7. Client Interviews Purpose
Find your most profitable clients that also refer you the most and learn everything possible about this group. This research will contribute to your core message and ideal client personas in a big way.
Deliverables
8-10 ideal client interviews complete by the consultant
Access to full recordings
Interview transcripts
High level summaries and key takeaways

8. Competitive Research Purpose
To learn from your competition. What are they doing well, what are they all saying, what can you do to set your message apart from the crowd.
Deliverables
Full detailed report on competitive factors for 4-6 of your top competitors
High level summaries including the following:
Position in marketing
Why they win
Website ranking factors
Social Signals
Reviews

9. Ideal Client Personas Purpose
To draw a fully developed biographic sketch of each of your market segments to use as a marketing guide. You will then be able to share this education with your entire team and your referral sources.
Deliverables
Persona for each of your market segments including:
Overview
Priority initiatives
Success factors
Perceived barrier
Buying process
Decision criteria

10. Core Message
Purpose
To find the one thing that truly sets you apart from what everyone else in your industry is saying. To then communicate your difference and commit to it, stick with it, and truly own it in all of your marketing efforts.
Deliverables
Unique core difference
Talking Logo
Messaging for using your core difference when reaching different target markets

11. Marketing Hourglass Purpose
To create a framework that can help you develop the picture for your overall marketing strategy. The key is to systematically develop touch points, processes and product/service offerings for each of the 7 phases:
Know, Like, Trust, Try, Buy, Repeat and Refer
Deliverables
Brainstorm session with the Duct Tape team and members of your team to come up with everything you could possibly be doing for for each of the 7 phases.
Duct Tape will then narrow down the brainstorm session into a plan for your perfect customer journey.

12. Content Calendar Purpose
To create a plan for how you get your message told, how you guide your prospects through the Marketing Hourglass, how you build trust, and ultimately, how you convert prospects into clients.
Deliverables
Content calendar including the following:
12 Monthly themes
Types of content
Monthly goals for each type of content

13. High-level Strategies
Purpose
To document your highest level marketing priorities for the next 12 months. You are never really done building a marketing system and this session introduces the process of ongoing planning and growth.
Deliverables
4-6 of your Highest-level strategies mapped out
Detailed tactics to help achieve these strategies
Suggestions on how the Duct Tape team can help you implement your Marketing Plan

14. Marketing Plan Package
$10,000 level – 6 meetings – 2-3 months
Includes the following deliverables:
Customer Interviews
Ideal Customer/Personas
Competitive Analysis
Core Message and Positioning
Marketing Strategy
Marketing Hourglass
Content Roadmap
Tactics Recommendations

15. Add-on Projects SEO/Web-site optimization recommendations
Social media strategy and set-up
marketing strategy and set-up
Marketing calendar production
Public Relations plan
Referral system development
Total content system set-up
Podcast strategy and set-up
Blogging strategy and set-up
KPI dashboard creation
Marketing and sales automation campaigns
CRM integration
Quarterly planning session
New product launch
Advertising strategy and recommendations
Direct mail campaign
Sales process development
Marketing staff training

17. Access to the Duct Tape Marketing System
Immediate access to the Duct Tape Marketing System Course
Monthly group coaching webinar
Monthly live Q&A sessions
Membership in an exclusive community forum
Chance to be chosen for the monthly MVP program
Access to our proven toolbox
Connection and accountability

19. Monthly Review Meetings
One hour meeting per month
Meeting between members of the client’s team + Consultant
Goals:
Client sets the Agenda
Answer any questions related to the System Course
Feedback on any marketing efforts
Keep the client accountable

20. Homework Evaluation
Client submits homework to the Consultant as progress is made through the course
Consultant provides written feedback on each of the forms submitted

21. Email Support Unlimited email support with consultant
Opportunity to ask any marketing related questions

22. Coaching Action Plan $750/mo ongoing
Includes the following deliverables:
Monthly meeting
Course access
Monthly assignments
Feedback
support

23. Managed Marketing Packages
Duct Tape Marketing System
Managed Marketing Services
Website (WordPress)
Ongoing SEO
Editorial Content
Reputation management
Social media
Lead generation

24. Website Design – Set-up – Content – Basic SEO – Maintenance - Updates
Duct Tape Marketing Ideal client – Core message – Hourglass – Content plan
Website Design – Set-up – Content – Basic SEO – Maintenance - Updates
Ongoing SEO Directories – Link building – Content optimization – UpCity
Editorial content Blog posts – newsletter – guest posts - PR
Managed marketing modules
Reputation management Reviews – testimonials – Get5Stars/Grade.us/UpCity
Social media Profile optimization – Listening station – Influence – Sharing - Emphatic
Lead generation Ideal client – Core message – Hourglass – Content plan

25. Marketing Department (Ignite)
Example packages
Package
JumpStart (Build)
Catalyst (Grow)
Marketing Department (Ignite)
Strategy/Management X XX
XXX
Website
SEO
Content
Reputation
Social
Lead Gen
$1,000/mo
$2,500/mo
$5,000/mo

27. Strategy and Content Planning
Intake and Discovery
Send Intake and Discovery Form
Conduct competitive research
Conduct client interviews
Conduct content brainstorm

28. Keyword Content Plan Google Keyword Planner Research
Guide to Keyword Research -
Login to Google AdWords Account
Research relevant Ad Sets based on primary keyword phrases from research and brainstorming
Discover and prune keyword list based on mix of volume and bid rank
Export list to Excel or Google Sheets
Create Landmark Theme Cloud of 3 primary themes and no more than 9 supplemental themes.

29. Editorial Calendar Conduct Editorial Calendar Research
Take Landmark themes and research them Google for actual results – test for competition an relevance
Take Landmark themes to BuzzSumo or Topsy to identify most shared content and popular blog post ideas
[Use BuzzSumo Influencer tab to create potential list of guest blog opportunities]

30. Blog Posts Create Express Writers Brief and Process
Submit keyword research and editorial content ideas to Express Writers
Request 2 blog posts from your cloud and editorial research
Submit actual proposed titles and key ideas for each post
Work with draft content to help refine writing
Establish content review and posting process
Create WP credentials for Express Writer
Use Express Writers to post drafts in WP
Follow agreed upon posting procedure (Client proof or automatic live)
Operate agreed upon social amplification of each post

31. Social Media Updates Create Emphatic Social Brief and Process
Establish posting routine
Establish approval process
Provide 50 social updates across FB, LI and Twitter
Teach social engagement plan

32. Directory Profiles Conduct Local Directory Set-up via Yext
Establish agreed upon NAP for all directories
Create Yext Listing for client
Start process of submitting and claiming directory listings
Find local directories for top 100 US Cities -
Determine monthly offers/updates process

33. Ratings and Reviews Create Review Plan with Grade.us
Determine where Grade.us page will live (page on existing site or new [clientname]review.com)
Set up portfolio of review sites
Set up Star rating flow – Use 5 star template
Create review assets on main site (Review Us button)
Create review feed page on main site (Must filter of good only)
Create review request
Create review cards and post cards
Create review Thank You cards

34. Key Metrics Dashboard Establish reporting dashboard via Dasheroo
Get Google Analytics and Social admin or login
Use Google Sheets to track non Google or social metrics
Content published
Reviews received
Website metrics
Social metrics
Social engagement (with content)
Keyword ranking

35. Quarterly Review Meetings
Create quarterly review schedule
Create reports to share
Create brainstorming process

36. Access to Duct Tape Marketing System

37. Making it work Education and methodology
Deep tool and service partnerships
Leverage from the network
Implementation process

38. Toolset DTM Strategy and Discovery UpCity - $25/mo Yext $35/mo
Express Writer - $40/mo
Emphatic -$89/mo
Grade.us - $10/mo
DTMSystem - $19/mo
BuzzSumo - optional
RivalIQ - optional

40. Marketing Toolset Package pitch decks Sample sales copy
One page JumpStart sales sheet
Local Search Webinar
Local Search sales sheet
SEO Score Card (UpCity)
Yext Directory Status prospect report
Keyword Ranking Report (UpCity)
Customer review status report (Grade.us)

41. Marketing Department (Ignite)
Example packages
Package
JumpStart (Build)
Catalyst (Grow)
Marketing Department (Ignite)
Strategy/Management X XX
XXX
Website
SEO
Content
Reputation
Social
Lead Gen
$1,000/mo
$2,500/mo
$5,000/mo

42. Duct Tape Marketing Consultant Network
Packaged Service Offerings