2. Digital Cinema MarketingPiracy Media Ownership All About The Numbers 10 20 30 40 50

3. 10 Which is a higher quality, current standard 2K digital or 35mm film analogue?

4. 10 35mm analogue – At the start anyway

5. Who’s The Character - 20 What was the name of the filming rig that James Cameron developed and shot with for Avatar

6. Who’s The Character – 20 Fusion Camera System Stereoscopic 3D

7. Who’s The Character - 30 Each minute of footage of Avatar took up how many GB of space?

8. Who’s The Character – 30 17

9. Who’s The Character - 40 What’s the cost of producing the film reels to ship out to cinemas (not even counting the cost of shipping)

10. Who’s The Character – 40 1500-3000 GBP

11. Who’s The Character - 50 What percentage of Avatar’s cinematic revenue came from IMAX 3D footage

12. Who’s The Character – 50 16 percent (+64 percent from traditional 3D = 80 percent total)

13. The Boat That Rocked Film Trailers, Posters, Radio Ads, Coke cans, are examples of what kind of marketing?

14. Themes in Macbeth– 10 Above The Line

15. Themes in Macbeth - 20 What are 2 advantages to online marketing

16. Themes in Macbeth – 20 It can reach the fragemented Web 2.0 audience It’s much cheaper that traditional marketing streams

17. Themes in Macbeth - 30 Utilizing synergy to sell t-shirts, books, glassware, toys, etc. not only markets the products but creates what kind of extra monies?

18. Themes in Macbeth – 30 Ancillary revenues

19. Themes in Macbeth - 40 What are 3 things that happened on Avatar Day?

20. Where Did It Happen? – 40 Footage was shown at IMAX theatres Video game trailer was released Mattel debuted their toy line Film trailer posted (or was supposed to be) online

21. Themes in Macbeth - 50 What is the name of the social media measuring group that indicated that Avatar was the most talked about film in January 2010?

22. Where Did It Happen? – 50 Sysomos

23. Sons of Anarchy What was the key factor contributing towards the piracy of The Boat That Rocked?

24. Finish the Quote– 10 7 month gap between films in UK/US. Film was already out on DVD in the UK

25. Finish the Quote - 20 What are the current legal ramifications for being caught downloading too much illegal content?

26. Finish the Quote – 20 There really aren’t any Letters of warning with no ultimate follow up

27. Finish the Quote - 30 What are 2 different ways that people can access pirated material?

28. Finish the Quote – 30 Physical DVDs Streaming sites Torrent sites

29. Finish the Quote - 40 What are 2 factors that are leading to increased piracy in the film industry?

30. Finish the Quote – 40 Improved quality of films for cinema grabs Digitalization of films can result in server hacks Broadband internet

31. Finish the Quote - 50 Despite being the most pirated film of all time and despite the financial reach of 20 th Century Fox, what was the key factor in Avatar not being negatively affected by piracy and provide 2 reasons why it prevents piracy

32. Finish the Quote – 50 3D – Technology doesn’t really exist to record 3D cinema footage – Not a large enough demand for home viewing 3D

33. Fingersmith - 10 In regards to the relationship between 20 th Century Fox and Newscorp, Newscorp is the _________________-

34. Who Said That? – 10 Conglomerate

35. What are they talking about? - 20 Although they are given a lot of creative freedom, who are the distributor and parent company for this subsidiary?

36. Who Said That? – 20 Universal

37. Who Said That? - 30 The big six are an oligopoly that takes in approximately what percentage of box office takings in an average year

38. Who Said That? – 30 90%

39. Who Said That? - 40 Using vertical integration what are television companies that Rupert Murdoch was able to utilize to his advantage on both sides of the Atlantic (one each)

40. Who Said That? – 40 Fox TV BSkyB ITV Also owns a 30% stake in Hulu

41. Who Said That? - 50 What is the Working Title Formula

42. Who Said That? – 50 American money Big US star British cultural content Bonus points if you can name the actor – Oscar Winner: Philip Seymour Hoffman

43. Wild Card - 10 What does the New York Times estimate was the budget for Avatar?

44. Wild Card – 10 500 million

45. Wild Card - 20 What were the cinema revenues for Avatar?

46. Wild Card – 20 2.7 Billion USD

47. Wild Card - 30 4K footage is the next great movement in digital cinema. It’s universally loved but costs how much more to store?

48. Wild Card – 30 11 times as much as current industry standard

49. Wild Card - 40 Ancillary revenues provided how much additional revenue for Avatar in the first 6 months?

50. Wild Card – 40 150 million

51. Wild Card - 50 What are the tomatometer ratings for This Is England and Avatar on the review gathering site (Rotten Tomatoes) – To the nearest 10%

52. Wild Card – 50 This is England (over 90%) Avatar (over 80%)