2. Enhanced Program Enhanced Program Will Drive Increased Loan Volume! Two levels of the GM program will be offered: Standard Package Credit union actively supports the GM program at a base level utilizing CUSG turnkey, self-service marketing resources Preferred Pricing Not compatible with GM subvented rate financing CUSG provides turnkey marketing materials and resources Base-level marketing recommendations for CUs Premium Package Credit unions committed to marketing the GM program at a high-level receive all the benefits of the Standard Package plus Employee Pricing for credit union employees who own non-GM make vehicles and custom co- branded marketing materials.

3. Participation Level Comparison Program Offer BenefitsPremiumStandard Preferred Pricing XX Not compatible with GM subvented rate financing XX Employee pricing for credit union employees who own a non-GM make vehicle X Custom inserts/take ones X General inserts/take ones XX General lobby posters XX Custom web banners X General web banners XX

4. Participation Level Comparison Program Offer (con’t) BenefitsPremiumStandard Email services from CUSG XX E-statement creative XX Newsletter articles and email messages copy XX Email templates XX Website and social media content XX Weekly emails of in-market members XX Loan links on GM microsite XX Access to GM special offers X Occasional GM email marketing services X

5. Premium Level Annual Marketing Requirements (Jan – Dec) Premium Complete any combination of two (one within first 6 months of enrollment and both annually thereafter): Include in quarterly statement inserts/E-statements A direct mail/loan promotion piece Conduct GM email marketing campaign Complete all: Promote through newsletter/website articles within first 6 months of enrollment and annually thereafter Utilize lobby materials within 60 days of enrollment and ongoing thereafter – take ones, posters Place GM web banners or links on website home page and loan page within 30 days of enrollment and ongoing thereafter Include consumer overview piece in Human Resources new hire and employer group packets within 60 days of enrollment and ongoing thereafter

6. Standard Level Annual Marketing Recommendations (Jan – Dec) Standard Complete one (within first 6 months of enrollment and annually thereafter): Include in quarterly statement inserts/E-statements A direct mail/loan promotion piece Conduct GM email marketing campaign Complete all: Promote through newsletter/website articles within first 6 months of enrollment and annually thereafter Utilize lobby materials within 60 days of enrollment and ongoing thereafter – take ones, posters Place GM web banners or links on website home page and loan page within 30 days of enrollment and ongoing thereafter

7. Program Summary PremiumStandard Credit Union Benefits Preferred Pricing Not compatible with GM subvented rate financing Employee pricing for credit union employees who own a non-GM make vehicle Custom and general inserts/take ones Custom and general web banners Access to GM special offers Occasional GM email marketing services Lobby posters Email services from CUSG E-statement creative Newsletter articles and email messages copy Email templates Website and social media content Weekly emails of in-market members Loan links on GM microsite Preferred Pricing Not compatible with GM subvented rate financing General inserts/take ones General web banners Lobby posters Email services from CUSG E-statement creative Newsletter articles and email messages Email templates Website and social media content Weekly emails of in-market members Loan links on GM microsite Credit Union Annual Marketing (January – December) REQUIRED Complete any combination of two (one within first 6 months of enrollment and both annually thereafter): Include in quarterly statement inserts/E-statements A direct mail/loan promotion piece Conduct GM email marketing campaign Complete all (annually or ongoing thereafter): Promote through newsletter/website articles within first 6 months of enrollment Utilize lobby materials within 60 days of enrollment Place GM web banners or links on website home page and loan page within 30 days of enrollment Include consumer overview piece in Human Resources new hire and employer group packets within 60 days of enrollment RECOMMENDED Complete one (within first 6 months of enrollment) and annually thereafter): Include in quarterly statement inserts/E- statements A direct mail/loan promotion piece Conduct GM email marketing campaign Complete all (annually or ongoing thereafter): Promote through newsletter/website articles within first 6 months of enrollment Utilize lobby materials within 60 days of enrollment Place GM web banners or links on website home page and loan page within 30 days of enrollment

8. Launch Timeline Date Activity Jan 18, 2012  Program enhancements announced to Leagues March 2, 2012  Program Overview posted in Partner Center  Credit unions advised via email that program opt-ins are ready to be accepted  Opt-in form posted in Partner Center March 8, 2012  Program enhancements announced to CUs via IIA Newsletter Moving forward  All CUs remain eligible for Preferred Pricing  CUs that opt-in for revised program eligible for benefits  All credit unions currently not signed up must enroll at either the Standard or Premium level to receive benefits of the enhanced program