1. An Post Van Halen Group

2. Premises 2 different target groups Complete opposites So we decide on 2 different approaches, with common point to turn to…

3. Premises So meet An, she will help you… – SME Increase sales Generate leads Loyalty Simplicity Speed

4. Premises So meet An, she will help you… – Agency Knowledge Tailored Training Forum – Fun, Network

5. Meet An An gives a human touch to the concept She will be your Free Personal Communication Assistant, PCA Why the name An? – Popular name in Ireland, Universal Name – Linked to the Brand name

6. How can An help the SME? She will help you create your own Direct Mail Campaigns – phone – Email – post office An website…

7. Website SME section – Direct marketing wizard: – Direct call-back – Register now to receive our updates on DM – Video testimonials – Follow us on LinkedIn

8. Website Agencies section -subscribe and get invited to seminars/events -webinars -register to get update on DM -case of the week (if you register you can access all the cases)

9. Getting SMEs online Letter from Mr. Donal Connel – It’s a Post Offices initiative – We know your problems – Times of crisis – It’s our effort to help the economy – So we hired An to help you – Go online… meet An – And maybe you will win…

10. Getting SMEs online Teasing Campaign – Trade Magazines – Online business forums Market Based Seminars – Webinars – Seminars

11. Getting Agencies Online We decide to put Agencies, Brands, Suppliers in the same group Eye-catching invitation for an event: ‘Integrated media solutions’

12. Getting Agencies Online Why ‘Integrated media solutions’? Professionals want to know about latest trends: CRM, social media, online MKT, smartphones,...

13. Getting Agencies Online Benefit for An Post: -DM is not an isolated media -DM brings people on-line -DM is part of a complete extended solution

14. The End