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7. Traditional IT Structured data (local) Deterministic Applications Search Oriented Small Data Machine Language Emerging IT Structured & unstructured (global) Probabilistic Applications Discovery Oriented Small and Big Data Natural Language Today’s business challenges are causing organizations to rethink what it will take to get ahead tomorrow

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10. © 2015 International Business Machines Corporation PureData for Analytics Deep customer analytics Actionable customer data Big Insights Explore new customer insights from all data MDM Trusted customer data Predictive Modeling Reporting Real-time Scoring Data Repository for Real Time Analytics WAS / IBM Integration Bus Unstructured Structured Data Sources Points of Interaction Direct Mail Email Chat Call Center Mobile Apps Web Social Chat Call Center Mobile Apps Web Transactional Data Model Repository (Industry-specific) Segmentation Model Sentiment Analysis Churn Model Up-sell / Cross-sell Model Acquisition Model Campaign Response Model Lifetime Value Maximizer Model (GBS) IBM Predictive Customer Intelligence Inbound Interactions Outbound Interactions GBS Lifetime Value Maximizer Customer Lifetime Value & Segment Migration 3 rd party marketing application Campaign Interact Marketing execution & recommendation engine InfoSphere Streams Real-time analytics at scale Rapid ingest to process streaming data External data - social, blog Customer Demographic Data Customer Interaction History SMS

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