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Published byBuck Clark Modified over 8 years ago
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Holiday Lodge/Cottage Hot Tubs
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Definition: A domestic portable hot tub installed at a lodge, cabin, house or cottage rented out as short term holiday / short break lets, for the sole use of the occupants of that property during the period of rental.
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A Growing Market Hard and fast data difficult to collate. BISHTA - been collecting info anecdotally from member feedback, plus trade press. Strong growth in last 10 years, and continuing.
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A Growing Market Hoseasons - 203 park locations in UK now with hot tubs. Cottages4you.co.uk - over 700 properties across UK. Independentcottages.co.uk - 115 properties across UK. Sykes Cottages - 355 properties across the UK. Growing market sector for trade.
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Advantages to holiday property landlords & agents. Adds value to offer, allowing them to charge higher price = greater margins. Gives a quality differentiator setting them apart from competitors. Increases bookings through a greater spread of the year. Diary books up faster. Better cashflow.
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Advantages to BISHTA members An additional market sector to target. Often multiple units in a single order. Additional opportunities for servicing & chemical sales. Greater sales and profits. Service Level Agreement. Consultative support, re: regulations and duty of care to customers.
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Case Study: Eye Kettleby Lakes, Leicestershire.
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Case Study: Quarry Walk Lodges, near Alton Towers.
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Prospecting for and targeting new clients. Define area you're comfortable servicing. Google search holiday lodges, cottages and self catering accommodation in area. Draw up list of properties / parks within target area. Find out owner details and compile a database.
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Prospecting for and targeting new clients. Instigate consistent programme of marketing to them. Demonstrate authority, and use factsheet. Drive home value proposition, potential lost opportunities and threats from competitors. Follow-up relentlessly.
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The rules and regulations. Demonstrate your authority and sell in a consultancy mode, not ‘salesman’ mode. Up next...... HOWARD GOSLING!!
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