1. Holiday Lodge/Cottage Hot Tubs

2. Definition: A domestic portable hot tub installed at a lodge, cabin, house or cottage rented out as short term holiday / short break lets, for the sole use of the occupants of that property during the period of rental.

3. A Growing Market Hard and fast data difficult to collate. BISHTA - been collecting info anecdotally from member feedback, plus trade press. Strong growth in last 10 years, and continuing.

4. A Growing Market Hoseasons - 203 park locations in UK now with hot tubs. Cottages4you.co.uk - over 700 properties across UK. Independentcottages.co.uk - 115 properties across UK. Sykes Cottages - 355 properties across the UK. Growing market sector for trade.

5. Advantages to holiday property landlords & agents. Adds value to offer, allowing them to charge higher price = greater margins. Gives a quality differentiator setting them apart from competitors. Increases bookings through a greater spread of the year. Diary books up faster. Better cashflow.

6. Advantages to BISHTA members An additional market sector to target. Often multiple units in a single order. Additional opportunities for servicing & chemical sales. Greater sales and profits. Service Level Agreement. Consultative support, re: regulations and duty of care to customers.

7. Case Study: Eye Kettleby Lakes, Leicestershire.

8. Case Study: Quarry Walk Lodges, near Alton Towers.

9. Prospecting for and targeting new clients. Define area you're comfortable servicing. Google search holiday lodges, cottages and self catering accommodation in area. Draw up list of properties / parks within target area. Find out owner details and compile a database.

10. Prospecting for and targeting new clients. Instigate consistent programme of marketing to them. Demonstrate authority, and use factsheet. Drive home value proposition, potential lost opportunities and threats from competitors. Follow-up relentlessly.

11. The rules and regulations. Demonstrate your authority and sell in a consultancy mode, not ‘salesman’ mode. Up next...... HOWARD GOSLING!!