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PLATFORMS. % PENETRATION BY AGE (MONTHLY REACH) GB adults 15+ Source: NRS PADD: NRS January – December 2015 & comScore November 2015.

Published byAlicia Parks Modified over 8 years ago

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Presentation on theme: "PLATFORMS. % PENETRATION BY AGE (MONTHLY REACH) GB adults 15+ Source: NRS PADD: NRS January – December 2015 & comScore November 2015."— Presentation transcript:

1 PLATFORMS

2 % PENETRATION BY AGE (MONTHLY REACH) GB adults 15+ Source: NRS PADD: NRS January – December 2015 & comScore November 2015

3 % PENETRATION BY GENDER (MONTHLY REACH) GB adults 15+ 12.8m14.8m16.4m18.4m19.5m21.5m Source: NRS PADD: NRS January – December 2015 & comScore November 2015

4 % PENETRATION BY SOCIAL GRADE (MONTHLY REACH) GB adults 15+ 18.2m20.2m22.0m13.1m14.2m15.9m Source: NRS PADD: NRS January – December 2015 & comScore November 2015

5 % PENETRATION BY WORKING STATUS (MONTHLY REACH) GB adults 15+ 13.3m15.0m17.0m4.5m4.8m5.2m7.5m7.9m8.1m Source: NRS PADD: NRS January – December 2015 & comScore November 2015

6 MOBILE

7 BRANDS WITH PRINT, WEB AND MOBILE DATA +131% +95% +28% +160% +90% +5% +40% +22% +66% +22% Monthly Audience Estimates (‘000s ) Source: NRS PADD: NRS January – December 2015 & comScore November 2015 MOBILE UPLIFT

8 YEAR ON YEAR MOBILE GROWTH (MILLIONS) Magazine media mobile audience has increased by nearly 50% in the last year Data based on the 12 titles where data is available for print, desktop & mobile Source: NRS PADD: NRS January – December 2015 & comScore November 2015

9 PRINT & MOBILE REACH PrintMobile 11.47m 14.81m Magazine media mobile audience is now larger than print Source: NRS PADD: NRS January – December 2015 & comScore November 2015 Data based on the 12 titles where data is available for print, desktop & mobile

10 PLATFORM REACH (MILLIONS) AnyPrintWebMobile 23.9m 14.5m 14.8m 5.9m Source: NRS PADD: NRS January – December 2015 & comScore November 2015 Data based on the 12 titles where data is available for print, desktop & mobile

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