1. Jennifer Holan development@riversidetheatre.org

2. Our Mission Riverside Theatre is a professional theatre that connects artists and audiences through intimate, engaging, and provocative productions from the classics to new works, and provides an artistic home for regional theatre professionals.

3. Major Messaging Challenges  Differentiation  Theatre as free-time option  Building the case for community “need” for arts

4. We do a lot  Full-year of programming  80-100 artists hired  9-10,000 tickets sold  1,100-1,500 students reached  100+ promotional “touches” per season  1 major gala

5. What do we want to emphasize?  Professional  34th season  Ticket sales & donations  Hire 80-100 artists  Intimate productions  Classic plays  Education program

6. What do our supporters want?  To feel appreciated  To know the results of their actions  To feel connected

7. Satisfied Donors  Are 6x more likely to send an additional gift  2x more likely to increase gift  2x more likely to remain a donor for 3-5 years

8. Fundraising is Dignified  Emphasizes  Pride in our accomplishments  Community needs we are meeting  Needs = Opportunities  For donors to invest in programs that provide an impact or benefit that THEY care about  A connection between their values, and our mission

12. Donor Communications  “Our work is possible because of you!”  Donation acknowledgement letters  Personal notes  Photos!

13. Sponsorships  Targeted  Personalized letter with info packet  Corporate: Emphasize, quantify marketing benefits  Individual: Here’s what YOU can do to be a part  Photos!

17. Jennifer Holan development@riversidetheatre.org