1. Active Recruiting: Attract More and Diverse Students to Your CS Courses Leslie Cintron Research Scientist University of Virginia

2. Why Should We Actively Recruit for Diversity? The Value of Diversity to Computer Science Enhances innovation Expands the qualified employee pool Improves the bottom line Promotes equality Reflects user/consumer base ncwit.org/businesscase

3. COMPUTING OFFERS MANY REWARDING OCCUPATIONS WITH JUST A BACHELOR’S DEGREE

4. “Best Jobs in America” Reports* US News: 5 of top 15 (including #1 and #2) Salary.com: 2 of top 10 (including #1) CNN Money: 3 of top 10 *Based on job satisfaction, stability, and salary

5. BLS PREDICTED JOB OPENINGS 2012-2022

6. Computing Occupations Pay Well Broad Category2016 Average2015 Average Engineering$64,891$62,998 Computer Science$61,321$61,287 Math & Sciences$55,087$56,171 Business$52,236$51,508 Agriculture & Natural Resources$48,729$51,220 Healthcare$48,712$50,839 Communications$47,047$49,395 Social Sciences$46,585$49,047 Humanities$46,065$45,042 Education$34,891NA Source: Winter 2016 Salary Survey, National Association of Colleges and Employers: http://www.naceweb.org/about-us/press/2016/stem-grads-highest-starting- salaries.aspx#sthash.EBacbDXD.dpuf

7. Support for more CS in Schools http://www.csecoalition.org/wp- content/uploads/2016/04/WashingtonPostAd_04- 25-16-Final.pdf

8. BUT FEW GIRLS STUDY COMPUTING

9. Ten Most Popular Majors 2006-10 Men’s Bachelor Degrees Women’s Bachelor Degrees *Calculated by Cohoon with IPEDS data on 1 st & 2 nd majors

11. Actively Recruit Craft messages Reach out Raise visibility Persuade personally

12. # Change% Change CS AP40148% CS AP Girls10773% CS AP URM7153% CS non AP68418% CS non AP Girls37240% CS non AP URM20822% Data from CS Teachers Who Have Used Active Recruiting

13. How to Craft Messages Capitalize on how we choose our occupations Choice of Occupation InterestConfidenceBelongingIdentity

14. Ignite your students’ interest

15. Showcase projects tied to current & future interests

16. Robotic Exoskeletons Computing can help paralyzed people walk again: http://www.livescience.com/40915-incredible- technology-exoskeleton-walking.html http://www.rexbionics.com/

17. Describe careers that spark women’s interest Flexibility: industry, geography Socially relevant Work with others Time with family Job projections High salaries Satisfied professionals

18. Example Message Computing offers exciting work that affects our world and the people in it Create technology for Tracking endangered dolphins Mobile forensics labs for instant analysis at crime scenes GPS systems that guide blind people Scanning DNA for childhood diseases Designing and displaying new fashions Restoring and preserving art work Source: dotdiva.org

19. Example Message Computer Scientists give back to their communities Technology for human rights Design secure databases to record human rights abuses while shielding the identities of victims or witnesses Create tools that help ordinary people collect extraordinary amounts of money for important causes

20. 1.Data Scientist 2.Statistician 3.Information Security Analyst 4.Audiologist 5.Diagnostic Medical Sonographer 6.Mathematician 7.Software Engineer 8.Computer Systems Analyst 9.Speech Pathologist 10.Actuary According to CareerCast Example Message Best Jobs in America 2016

21. Example Message Computer Scientists work in every industry 21 Source: dotdiva.org

22. Fun Can Be Enough Not all students are thinking of the future, jobs Those who are may not want to think of it all the time When they think of their future, they are probably thinking about being a college freshman

23. Example Message Computing occupations are well paid Source: Bureau of Labor Statistics (BLS)

24. CS Changes Healthcare & Education

25. Computing Enhances Creativity and Human Potential

26. Confidence

27. Cultivate Confidence that she can succeed Showcase successes of current & former students “You’d be great at this” “I want you in my class” Provide opportunities for experiencing success Describe how the course promotes success

28. Emphasize Growth in Intelligence The effort to master difficult material actually increases intellectual ability See Carol Dweck’s work

29. Don’t mistake confidence or experience for ability

30. Belonging

31. Build belonging, inclusivity Recruit in groups Have friends recruit friends Use inclusive language Set-up a welcoming physical environment Tell them you want them to study computing

32. Describe the Prevalence of CS

33. Identity

34. Describe Opportunities and Promote Involvement Community service Conference attendance Poster presentation Outreach projects

35. Provide intentional role models to help build identity - Marx et al. 2005 Posters, etc. of women’s contributions in CS Demographic similarity makes it easier, but is not required It’s most important to demonstrate a commitment to shared values

36. Remember Ignite Interest Cultivate Confidence Build Belonging Instill Identity

37. HOW TO CONVEY YOUR MESSAGES

38. Avoid mythbusting, geeks, cubicles, code monkeys, … May actually create stereotypes Once implanted, difficult to dislodge See “How Warnings about False Claims Become Recommendations” www.acrwebsite.org/topic.asp?artid=250 “I’ve heard that before so it must be true”

39. REACH OUT Use media such as posters, announcements, videos Show up at orientation/ elective fairs Connect current students with prospective students Collaborate with clubs, sports teams

40. Link computing to girls’ existing interests & ambitions »Robots saving lives, cute Take every opportunity to recruit »Joint projects Photos on posters »People rather than things Exhibits, Posters, Guest Speakers

41. Time It Right Before course selection, not after

42. MAKE COMPUTER SCIENCE VISIBLE

43. ncwit.org/award NCWIT Award for Aspirations in Computing raises visibility for your program & students

44. Make Projects Visible Posters outside the classroom, in the library, etc. Webpages Events http://ncnewschools.org/blog/games-with-a-purpose-938

45. Showcase and Publicly Celebrate Successes of Current & Former Students

46. PERSONALLY PERSUADE

47. Overcome Objections  Use student’s name in one-on- one conversation  Listen and acknowledge student’s expressed beliefs, offer persuasive evidence, assure his/her success “I understand why you think that CS is … but can I show you my students’ work?”

48. What about underrepresentation? Liken computing to other fields where women have historically been underrepresented, like medicine, law Show interesting and valued contributions of women computer scientists Contributed by Jane Margolis

49. Don’t let refusal be permanent  “Can we talk again before you choose your courses for next year?”  “If not now, consider CS in college”

50. Others Can Deliver The Message Share messages with other key influencers such as parents, counselors, other teachers, principals, Provide them with up-to-date information

51. Advisors can deliver the message Provide them with up-to-date information

52. Free Resources to Help You Inform Others Statistics about computing education and workforce in your area www.ncwit.org/edjobsmapwww.ncwit.org/edjobsmap

53. NCWIT Resources: Practices, Boxes, Talking Points, & More Practices BoxesTalking Points

54. FINALLY, REMEMBER THAT NONE OF THIS WILL WORK UNLESS YOU OFFER A GOOD COURSE, SO USE INCLUSIVE PEDAGOGY

55. First experiences are crucial Engaging examples Tie concepts to interesting uses Inhibit grandstanding Use collaborative learning Build confidence (scaffold and encourage)

56. Collaborative learning is more than group work See: http://www.youtube.com/watch?annotation_id=annotation_541697 &feature=iv&src_vid=A6kdFdJp4jY&v=rG_U12uqRhE

57. Support and encourage http://www.youtube.com/watch?v=_gQ84-vWNGU Cohoon, 2006 Cheering effort works!