1. Introduction to this course  1. Warm-up Why you take this course?

2. 2 Why this course is opened? Since late 1900s, Information Age has come to human society, characterized by the ability of individuals to transfer information freely, and to have instant access to knowledge that would have been difficult or impossible to find previously.

3. With the emergence of information age, the completion between people, businesses, even countries has become the completion of information accessing. The common ways to access information are mass Medias, including traditional printed medias, radio, television, mobile and the Internet, which, especially, sped up the development of information technology.

4. English, as a world is the main technique to transfer information globally, hence the course “Media English” comes into being.

5. 3. Information Age  The Information Age, also commonly known as the Computer Age or Information Era, is an idea that the current age will be characterized by the ability of individuals to transfer information freely, and to have instant access to knowledge that would have been difficult or impossible to find previously.

6.  The idea is linked to the concept of a Digital Age or Digital Revolution, and carries the ramifications of a shift from traditional industry that the Industrial Revolution brought through industrialization, to an economy based on the manipulation of information. Commonly seen as an outflow from the Space Age, capitalizing on the computer microminiaturization

7.  advances of that effort, with a fuzzy transition spanning from the advent of the personal computer in the late 1970s to the internet reaching a critical mass in the early 1990s, and the adaption of such technology by the public in the two decades after 1990.

8. Lecture1 American print medias and News agencies  Discussion What print medias do you know ？ Can you name some of them? The New York Times The Washington Post Los Angeles Times The Wall Street Journal

9.  US is the country with the most developed media industries in the world. It has up to 11,000 sorts of newspapers, including morning, daily, afternoon, and evening. And the total circulation is up to amazing 62 million. Besides, there are 8,000 weekly and semi-weekly, with the circulation of 50 million.

10. 1 The New York Times 《纽约时报》 http://www.nytimes.com  The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. Although it remains both the largest local metropolitan newspaper in the United States as well as third largest overall behind The Wall Street Journal and USA Today, the weekday circulation of the paper has fallen precipitously in recent years to fewer than one million copies daily for the first time since the 1980s.

11. 2. The Washington Post 《华盛顿邮报》 http://www.washingtonpost.com The Washington Post is Washington, D.C.'s largest newspaper and its oldest, founded in 1877. Located in the capital of the United States, The Post has a particular emphasis on national politics. D.C., Maryland, and Virginia editions are printed for daily circulation

12.  The newspaper is written as a broadsheet, with photographs printed both in color and black and white. Weekday printings include the main section, containing the first page, national, international news, business, politics, and editorials and opinions, followed by the sections on local news (Metro), sports, style (feature writing on pop culture, politics, fine and performing arts, film, fashion, and gossip), and classifieds. The Sunday edition includes the weekday sections as well as several weekly sections: Outlook (opinion and editorials), Style & Arts, Travel, Comics, TV Week, and the Washington Post Magazine.

13. 3. Los. Angeles Times 《洛杉矶时报》 http://www.latimes.com  The Los Angeles Times is a daily newspaper published in Los Angeles, California, since 1881. In 2008 it was the second- largest metropolitan newspaper in circulation in the United States and the fourth most widely distributed newspaper in the country

14. 4. The Wall Street Journal 《华尔街日报》 http://www. wsj.com  The Wall Street Journal is an English-language international daily newspaper published by Dow Jones & Company, a division of News Corporation, in New York City, with Asian and European editions

15.  The Journal has the largest circulation of any newspaper in the United States. According to the Audit Bureau of Circulations, it has a circulation of 2.1 million copies (including 400,000 online paid subscriptions) as of March 2010 [2] compared to USA Today's 1.8 million. Its main rival in the business newspaper sector is the London-based Financial Times, which also publishes several international editions. [2]

16.  The Journal primarily covers U.S. and international business, and financial news and issues. Its name derives from Wall Street in New York City, the heart of the financial district, and has been printed continuously since its inception on July 8, 1889, by Charles Dow, Edward Jones, and Charles Bergstresser. The newspaper version has won the Pulitzer Prize thirty- three times, including 2007 prizes for its reporting on backdated stock options and the adverse effects of China's booming economy.

17. 5. Time 《时代周刊》 http://www.time.com/time  Time magazine was created in 1923 by Briton Hadden and Henry Luce, making it the first weekly news magazine in the United States. The two had previously worked together as chairman and managing editor of the Yale Daily News and considered calling the magazine Facts. [ [

18.  Time (trademarked in capitals as TIME) is an American news magazine. A European edition (Time Europe, formerly known as Time Atlantic) is published from London. Time Europe covers the Middle East, Africa and, since 2003, Latin America. An Asian edition (Time Asia) is based in Hong Kong. As of 2009, Time no longer publishes a Canadian advertiser edition. [ The South Pacific edition, covering Australia, New Zealand and the Pacific Islands, is based in Sydney. In some advertising campaigns, the magazine has suggested that, through a backronym, the letters T-I-M-E stand for The International Magazine of Events.

19. 6. Newsweek 《新闻周刊》 http://www.newsweek.com  Newsweek is an American weekly news magazine published in New York City. It is distributed throughout the United States and internationally. It is the second largest news weekly magazine in the U.S., having trailed Time in circulation and advertising revenue for most of its existence.

20.  Newsweek is published in four English language editions and 12 global editions written in the language of the circulation region ， including Japanese, Korean, Polish, Russian, Spanish, Rioplatense Spanish, Arabic, Turkish, and traditional Chinese.  Originally News-Week, the magazine was founded by Thomas J.C. Martyn on February 17, 1933. That issue featured seven photographs from the week's news on the cover  The magazine was purchased by the Washington Post Company in 1961

21. 7. Reader’s Digest 《读者文摘》 http://www.rd.com  Reader's Digest is a monthly general- interest family magazine co-founded in 1922 by Lila Bell Wallace and DeWitt Wallace, and based in Chappaqua, New York, United States. For many years, Reader's Digest was the best- selling consumer magazine in the United States.

22. 8. Fortune 《财富》 http://www.fortune.com  Fortune is a global business magazine published by Time Inc.'s Fortune|Money Group. Founded by Henry Luce in 1930, the publishing business, consisting of Time, Life, Fortune, and Sports Illustrated, grew to become Time Warner.

23. Fortune 500  The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. The list includes publicly and privately-held companies for which revenues are publicly available. The first Fortune 500 list was published in 1955.  Wal-Mart was the largest company on the list in 2007 and 2008. ExxonMobil was in second place in 2007 and 2008, but overtook Wal- Mart in 2009. Wal-Mart once again regained the top spot in 2010.