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Published byKerry Hart Modified over 8 years ago
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VLA's Passport Program
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Getting Started
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Design Template from the internet (I can give you mine) Available online to libraries as printable PDF Photos from Wikimedia Commons Icons from The Noun Project One passport = 1/2 sheet card stock, 1 sheet plain paper
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Participating Libraries Got… -starter set of Passports -templates for flyers, posters & press releases -reusable photos & online maps -tech support -URLs for patrons & librarians (simple Wordpress hack) -statewide prize eligibility
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Engagement
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Social media angle -Special "branded" Facebook group where people could share photos -Promotion through all of VLA's channels -Hashtag for Twitter/Instagram #vtpassport -Bi-monthly mailing using MailChimp -Admin side: Google sheets, maps, forms, docs
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Timing
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Timeline
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Admin & Rollout
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Year 2
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Changes made Even MORE communication New design (undated, no rounded corners) Copying donated (more copies) Google Maps not ZeeMaps Better distribution system (we have a courier now!) More awards (librarian award!) Wrap-up celebration planned
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Moving Forward Partnerships (VSO) Sustainability Yearlong program? Turnkey program for libraries in other states
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Jessamyn West @jessamyn vermontlibraries.org/passport librarian.net/talks/passport
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