1. Global Health and Social Media Marcus Messner, Ph.D. Virginia Commonwealth University

2. #vcuglobalhealth

3. Agenda In the News Introduction to Global Health and Social Media Case Studies Haiti Earthquake ALS Ice Bucket Challenge Ebola Outbreak in Africa

4. In the News

8. Global Health and Social Media

9. Social Media Platforms

11. Social Media & Global Health: Advantages Influence conversations/calm panic Rectify misinformation Distribute correct information Influence behaviors Social support Present information visually Raise funds Track diseases Patient-provider interactions

12. Public Health Education Source: Pinterest

13. Global Health & Social Media: Problems Quality/reliability/speed: misinformation All sources perceived as equal Epidemic of fear Conspiracy theories Privacy/confidentiality Potential of information overload

14. Case Study: Haiti 2010 Source: New York Times

15. Case Study: Haiti 2010 Earthquake devastates Haiti in January 2010: 7.0 magnitude 220,000 died 320,000 injured 70% lived on $2/day 4,000 schools damaged/destroyed 300,000 houses damaged/destroyed

16. Case Study: Haiti 2010 Source: Washington Post

17. Case Study: Haiti 2010 Source: CNN

18. Case Study: Haiti 2010 Social media fundraising played crucial role: Spreading information and awareness Fundraising Red Cross started a fundraising texting campaign (text 90999) 2.3 million tweets with “Haiti” or “Red Cross” in three days Most tweets: direct calls to action More than $30 million raised

19. Case Study: Haiti 2010 Source: BBC

20. Case Study: ALS Ice Bucket Challenge becomes worldwide phenomenon in 2014: April 2014: Ice Bucket Challenge July 2014: Challenge focus on ALS (Amyotrophic Lateral Sclerosis) 2.5 million Instagram posts tagged with #ALSicebucketchallenge More than $100 million raised ALS Association relaunched the initiative in August 2015

21. Case Study: ALS

25. Case Study: Ebola Ebola outbreak in Africa in 2014: In March 2014, Ebola was diagnosed in Liberia, West Africa 30,000 cases, 11,000 deaths A virus of panic on social media

26. Case Study: Ebola

27. Source: Information Week

28. Ebola: Epidemic of fear

29. Ebola: Conspiracies

30. Ebola: Rectify misinformation

31. Ebola: Information

32. Outlook