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Global Health and Social Media Marcus Messner, Ph.D. Virginia Commonwealth University
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#vcuglobalhealth
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Agenda In the News Introduction to Global Health and Social Media Case Studies Haiti Earthquake ALS Ice Bucket Challenge Ebola Outbreak in Africa
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In the News
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Global Health and Social Media
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Social Media Platforms
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Social Media & Global Health: Advantages Influence conversations/calm panic Rectify misinformation Distribute correct information Influence behaviors Social support Present information visually Raise funds Track diseases Patient-provider interactions
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Public Health Education Source: Pinterest
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Global Health & Social Media: Problems Quality/reliability/speed: misinformation All sources perceived as equal Epidemic of fear Conspiracy theories Privacy/confidentiality Potential of information overload
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Case Study: Haiti 2010 Source: New York Times
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Case Study: Haiti 2010 Earthquake devastates Haiti in January 2010: 7.0 magnitude 220,000 died 320,000 injured 70% lived on $2/day 4,000 schools damaged/destroyed 300,000 houses damaged/destroyed
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Case Study: Haiti 2010 Source: Washington Post
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Case Study: Haiti 2010 Source: CNN
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Case Study: Haiti 2010 Social media fundraising played crucial role: Spreading information and awareness Fundraising Red Cross started a fundraising texting campaign (text 90999) 2.3 million tweets with “Haiti” or “Red Cross” in three days Most tweets: direct calls to action More than $30 million raised
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Case Study: Haiti 2010 Source: BBC
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Case Study: ALS Ice Bucket Challenge becomes worldwide phenomenon in 2014: April 2014: Ice Bucket Challenge July 2014: Challenge focus on ALS (Amyotrophic Lateral Sclerosis) 2.5 million Instagram posts tagged with #ALSicebucketchallenge More than $100 million raised ALS Association relaunched the initiative in August 2015
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Case Study: ALS
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Case Study: Ebola Ebola outbreak in Africa in 2014: In March 2014, Ebola was diagnosed in Liberia, West Africa 30,000 cases, 11,000 deaths A virus of panic on social media
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Case Study: Ebola
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Source: Information Week
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Ebola: Epidemic of fear
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Ebola: Conspiracies
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Ebola: Rectify misinformation
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Ebola: Information
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Outlook
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