1. Explore the New Dscoop.org! Fast Forward doesn’t end with the conference. The new Dscoop website will serve as a great resource for you year-round. Create your website profile by noon on Saturday for a chance to win the iPad 2! Stop by the Dscoop kiosk in City Hall Lobby for a demo.

2. Publishing: The Digital Transformation February 19, 2011

3. Change… It is happening! Global Demands Technology Human Factor

4. Global Demands 1. The world population is Growing faster than in any other time in recorded history, outpacing our supply chain. 2. Our Global Economy is continually being transformed and driven by the interconnection of Global Companies and Governments, all set within a range of a rapidly changing technology environment, in which digital technologies are increasing their dominance. 3. The world is flat: It’s becoming a horizontal, heterogeneous, networked world.

5. Technology 1. Processes and content are being transformed from physical and static to digital, mobile, and virtual. 2. There is new demand for simplicity, manageability, and adaptability in technology. 3. Systems, applications, divisions, and supply chains that were previously vertical and disconnected have to connect and interoperate horizontally in order to optimize resources and unlock new value. 4. Adapting and transforming systems is expensive, difficult, and necessary for everyone.

6. Human Factor 1.Fifty percent of the World’s population is under thirty. 2.Young people are ahead of adults in adapting to change, and technology. 3.Timeframes are immediate, access to content when and where, at any given point of time is now the norm. 4.Social Networking is now a preferred venue for content distribution and consumption.

7. Did You Know?

8. Centralized Digital Library –Vertical Content –Horizontal Delivery Optimization of the Supply Chain –Print to Order- NO Returns –Maximize Capital Investments True Global Distribution –Closest to Consumer –Multiple channel opportunities Environmental Impact –Carbon neutral THE PUBLISHER Today’s Priorities

9. Value chain evolution – Streamlined make to order vs. stock Inefficient Logistics – Order Fulfillment, Shipping, Warehousing, Returns Excessive waste – over prints causing excess inventory Lack responsiveness – No localization, aged inventory, version Business complexity – Many to many value chain connections Market disruption – Displacement by multimedia presentment THE PUBLISHER Today’s Challenges

10. Rethinking the Connections Publishers and the technologies they deploy can no longer support vertical chains of command and stand-alone islands of automation. Content must become horizontal collections, supported by applications and technology. Publishers have to manage their organizations horizontally in order to leverage capabilities. Horizontal thinking helps break down the barriers between vertical organizations and vertical operations. Eventually, everything becomes connected to everything else. Managing change and addressing the new challenges means looking across organizations—from people to processes to technology—and focusing on the needs of those involved.