1. Your 5-point daily participation grade is based on CLA’s core-values: CLA Students are S.M.A.R.T. SMART (Participation) Grade (5 min) What do you deserve today? *One point for each core-value (5 points possible each day). I reserve the right to change these grades. S = Self-Controlled M = Motivated A = Accountable R = Respectful T = Timely Each day YOU will decide the grade you deserve.*

2. Do Now (5 min) Explain this advertising appeal.

3. Using Rhetoric to Persuade and Audience Activity 1.18

4. 1.Do Now (5 min) 2.Objectives (1 min) 3.Ethos vs. Pathos vs. Logos (15 min) 4.Which Ads are Ethos, Pathos, Logos? (5 min) 5.Analyze an ad: Target Audience (25 min) 6.Closing (1 min) 7.Exit Slip (0 min) 8.Participation Grades (3 min) Agenda

5. Objectives (2 min) Language (How you will master the knowledge) By: 1.Writing notes in a graphic organizer 2.Categorizing ads based on the definitions of ELP 3.Filling out a worksheet Content (The knowledge you’ll master today) SWBAT: 1.Create rough draft classroom norms for 10 different situations 2.Create class-wide final-draft classroom norms for 10 different situations 3.Define the word “norm” and explain why it is important to have norms Content (The knowledge you’ll master today) SWBAT: 1.Explain the difference between ethos, logos, and pathos 2.Classify ads as making appeals of either ethos, logos, or pathos 3.Determine the target audience for an ad

6. Ethos vs. Pathos vs. Logos (15 min) 1.Objective: SWBAT: 1.Objective: SWBAT: Explain the difference between ethos, logos, and pathos by writing notes in a graphic organizer Ethos Pathos Logos

7. Which Ads are Ethos, Pathos, Logos? (5 min) Objective: SWBAT: Objective: SWBAT: Classify ads as making appeals of either ethos, logos, or pathos by categorizing ads based on the definitions of ELP p. 74

8. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

9. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

10. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

11. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

12. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

13. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

14. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

15. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

16. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

17. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

18. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

19. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

20. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

21. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

22. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

23. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

24. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

25. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

26. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

27. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

28. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

29. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

30. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

31. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

32. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

33. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

34. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

35. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

36. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

37. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

38. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Determine the target audience for an ad by filling out a worksheet

39. Analyze an ad: Target Audience (25 min) Objective: SWBAT: Objective: SWBAT: Determining the target audience for an ad by filling out a worksheet p. 75- 76

40. Analyze an ad: Target Audience (25 min) Objective: SWBAT: Objective: SWBAT: Determining the target audience for an ad by filling out a worksheet p. 75- 76

41. Closing (1 min) Content (The knowledge you’ll master today) SWBAT: 1.Create rough draft classroom norms for 10 different situations 2.Create class-wide final-draft classroom norms for 10 different situations 3.Define the word “norm” and explain why it is important to have norms  Did you master the following objectives? Language (How you will master the knowledge) By: 1.Writing notes in a graphic organizer 2.Categorizing ads based on the definitions of ELP 3.Filling out a worksheet Content (The knowledge you’ll master today) SWBAT: 1.Explain the difference between ethos, logos, and pathos 2.Classify ads as making appeals of either ethos, logos, or pathos 3.Determining the target audience for an ad

42. Exit Slip (5 min) None today!

43. Your 5-point daily participation grade is based on CLA’s core-values: CLA Students are S.M.A.R.T. SMART (Participation) Grade (5 min) What do you deserve today? *One point for each core-value (5 points possible each day). I reserve the right to change these grades. S = Self-Controlled M = Motivated A = Accountable R = Respectful T = Timely Each day YOU will decide the grade you deserve.*