1. BY JOE WHEATLEY

2. OVERVIEW Introduction Factors that influence consumers trust Internet Fraud Survey results Conclusion References Google Images

3. INTRODUCTION E-commerce is “the sharing of business information, maintaining business relationships, and conducting business transactions by means of Internet-based technology”. (Harrington et al, 2003, Pg. 27) Example= Google Images

4. FACTORS THAT INFLUENCE CONSUMER TRUST Factors affect consumer trust: 1. Prior experience 2. Knowledge of the website 3. General trust in others Abuhamdieh & Sutanonpaiboon, 2008 Google Images

5. INTERNET FRAUD 79% increase in internet fraud from 2002- 2005. Fraud destabilizes consumer confidence. 2010, 135 million counterfeit goods Internet makes fraud cost less and prosecution harder (Dinev, 2006) Google Images

6. SURVEY RESULTS 100% of people shop online Range from products like clothes to ordering food 55% are worried about treat of fraud 60% prefer retail shopping Knowledge of website biggest factor surveymonkey.com

7. CONCLUSION Consumers do trust online shopping 2008 global online retail sales reached 204 billion Kept increasing Internet fraud destabilizes confidence Chen & Dibb, 2010

8. REFERENCES Abuhamdieh, A., & Sutanonpaiboon, J. (2008) Factors influencing trust in consumer to consumer (C2C) transactions. Journal of Internet Commerce, Vol. 7(2) Chen, J., & Dibb, S. (2010) Consumer Trust in the online Retail Context: Exploring the Antecedents and Consequences. Psychology & Marketing, Vol. 27(4): 323– 346 Dinev, T. (2006). Why spoofing is serious internet fraud. Communications of the ACM. Vol 49. No 10. Harrington. S, Ruppel. C., & Underwood-Queen, L. (2003) e-Commerce: The Roles of Trust, Security, and Type of e- Commerce Involvement. E-Service Journal. Volume 2, Number 2, winter 2003, pp. 25-45

9. http://www.surveymonkey.com/MySurvey_Responses. aspx?sm=zDyTA%2b4UQA3ghAkqdUdaURvB1OwHd Cynd9Lx6zUpUXo%3d