1. F25 // Article Abstracts Test Chad Wales | Digital Analyst

2. © 2015 American Medical Association. All rights reserved. 2

3. F25: Current State 3 Currently only 4 out of 10 people that hit the login page, login or create an account

4. © 2015 American Medical Association. All rights reserved. F25: Goals 4 Decrease Abandonment Rate Increase Logins / Account Creations

5. © 2015 American Medical Association. All rights reserved. F25: Approach APPROACH Write abstracts for 25 documents behind SSO Include abstract and thumbnail image on login variation Implement login widget on abstract page 5

6. © 2015 American Medical Association. All rights reserved. F25: Demo 6 Authentication / Account Creation Control Challenger

7. © 2015 American Medical Association. All rights reserved. F25: Reporting and Timeline TIMELINE 4 weeks 10 weeks 17 weeks 7 * Based off current-state conversion rates REPORTING Goals within Optimizely Integration with GA Custom Variable Query Parameter