1. Samantha Mayer I shop for you!

2. E XECUTIVE S UMMARY 2 This presentation was created to help you, the investor, decide that the app iShop is a good investment. This app will revolutionize the online shopping industry. This app gives the customer an easy platform to use and will encourage the customer to spend more, by showing them a multitude of related products. The app startup requires a $5,000 loan at 8% APR to be repaid over 5 years. This may seem like a large startup amount, but with the increased popularity of online shopping and the popularity of Apple, your investment will be repaid in a few short years.

3. T ABLE OF C ONTENTS Introduction App Description As Is Diagram To Be Diagram Target Market/Consumer Analysis Website Financial Forecast Industry Analysis Conclusion 4 5 8 9 10 11 13 14 17 3

4. I NTRODUCTION 4 As a Retail Merchandising and Fashion Product Development major at Ohio University, I knew there had to be a better way to online shop on your phone. I also wanted to create an app that made it easier to find the things you want to buy when they are on sale. This is why I created iShop. This app will help the user find the perfect apparel item that they are looking for, allow them to compare items side by side from different sites, and even alert the user when an item that they have saved as a favorite has gone on sale. Another great perk of this app, is that if the one item you really want is not on sale, iShop will find similar items that are on sale for you to choose from. Once you find that perfect item, you can make your purchase directly from the app. This presentation will give you an in depth view of what this app will offer to the consumer.

5. A PP D ESCRIPTION Screen Shots of iShop 5 Log in to iShopSearch for and select your favorite retailers

6. A PP D ESCRIPTION Screen Shots of iShop cont. 6 Save your favorite retailers and search for items Save your favorite items and the app will alerts you when they are on sale

7. A PP D ESCRIPTION 7 Screen Shots of iShop Choose your item to purchase Check out and go!

8. As Is: Online Shopping on Phone Shopper Phone Browser Unlocks phone Opens browser Types in retailers website Brings up website Types in item they are searching for Shows all options available Opens second tab Type in website Brings up website Types in item they are searching for Shows all options available Compares prices of both items Flips between tabs Flips between websites Makes final decision Clicks checkout button Brings up checkout screen Browser opens

9. To-Be Process ShopperApp Open app Opens with current sales at favorite retailers Types in item looking for Brings up every relevant item from favorite retailers Compares items side by side Alerts user when searched items are on sale Chooses item Checks out Takes to check out screen

10. T ARGET M ARKET /C ONSUMER A NALYSIS 10 The target market for this app focuses on three main groups: Female college students between the ages of 18-25. They have an income of about $4000. The next segment is teen age girls between the ages of 12-18, they have no income of their own, but are given an allowance of $50 every week. The final segment would be women between the ages of 34-45 with an income of $150,000-$300,000. They are married with children so they would not only be shopping for themselves, but her family as well.

11. W EBSITE iShop Online 11 From the website you can purchase the app, check out updates about the app, and learn more about the apps creator.

12. W EBSITE About the Creator Tab and Blog Spot 12 About Me Blog Spot

13. F INANCIAL F ORECAST (R EVENUES & C OST ) 13 This is the financial forecast for the iShop app. The total amount borrowed is $5,000. The interest rate for the loan is 8% APR. The total time of the loan would be 5 years. Monthly payments would be $101 per month. After five years, a total payments of $6,083 would be made with a finance charge of $1,083. As you can see in the table, monthly payments are determined by the amount borrowed and the APR

14. I NDUSTRY A NALYSIS SWOT 14 Company Strengths Innovative ideas Weakness Lack of experience Lack of funding Only one employee Industry Opportunities Rapidly growing Not yet mature Outsourced labor for development Apple Distribution through iTunes Threats Low barriers to entry Competition from Droid and other smartphones Apple monopoly and potential Federal antitrust Apple exclusive deal with AT&T excludes a large segment of the market This chart shows the strength and weaknesses of the company. This chart also shows the opportunities and threats of the industry that we are trying to enter. Although the weaknesses of the company may outnumber the strengths, the strength combined with the opportunities of the industry outweigh those weaknesses.

15. I NDUSTRY A NALYSIS Porter’s 5 Forces 15 Mixed: Bargaining power of supplies Apple monopoly Outsourced labor for development Rivalry of iPhone App Companies Low: Barriers to entry Requires little capital to develop an app High: Threat of Substitutes Droid and other smartphone markets are growing High: Bargaining power of buyers Can easily fund and purchase competitor apps on iTunes This chart focuses on and analyzes the industry. This analysis will help determine the attractiveness of the industry and if our company is able to enter the industry and once in the industry, be able to stay there and make a profit.

16. I NDUSTRY A NALYSIS Count of Active Apps in App Store 16

17. C ONCLUSION Buy iShop 17 iShop is a new and innovative app for the online shopping industry. This app makes the customers online shopping experience easy by giving them a platform that allows them to shop at more than one store at a time all from the convenience from their phone. This app not only helps the customer, but will encourage them to buy more while shopping. As you have seen from screen shots of the app, it is very user friendly, and will even alert customers to sales, which will encourage them to shop more frequently. This is a very smart app to invest in.