1. Take Over the World! by Ioan Mitrea Io-an /ee-wahn/ Sounds like: Obiwan Kenobi

2. Why are you here?

3. Learn from other sellers SourcingAutomationRepricingMore Venues ???

4. Ask Ioan: bit.ly/AskIoan Case sensitive!

5. My Story: Part 1 - Out from behind the Iron Curtain

6. My Story: Part 2 - Silicon Valley and Going Global

7. Why Amazon?

8. Amazon’s Long Game

9. Why International Expansion? Total Sales in Billions of USD 2009-2012 International Sales: 45.25% of total Total International

10. Jeff Bezos’ Napkin

11. Traffic

12. US 24.9 CA 1.0 UK 4.4 FR 2.1 DE 4.6 IT 1.7 ES 4.2 JP 5.0 Millions of visitors per day

13. Population in millions of people

14. Buying Power in trillions of USD

15. Sellers

16. US: 951,986 DE: 447,892 UK: 442,992 FR: 172,710 CA: 163,770 JP: 155,943 IT: 3,785 ES: 2,976 Sellers per venue: US UK DE FR CA JP ITES

17. Fewer Competitors Amazon venues w/ each venue’s average feedback Amazon.com

18. Fewer Competitors Amazon venues w/ each venue’s average feedback Amazon.co.uk

19. Selection

20. Total Catalog Size per Venue in millions of items

21. Books Catalog Size per Venue in millions of items

22. Music Catalog Size per Venue in millions of items

23. Electronics Catalog Size per Venue in millions of items

24. Toys and Games Catalog Size per Venue in millions of items

25. And it’s always growing... Total Catalog Growth - 9/2012 - 5/2013 Millions of items

26. And it’s always growing... Electronics Catalog Growth - 9/2012 - 5/2013 Millions of items

27. Customer Experience

28. 37% of French consumers have shopped on Amazon.fr in the past 6 months!

29. Marketplace Growth

30. The Customer’s Perspective

31. Buying from Amazon.co.uk Orders placed on May 14th: Delivery estimates when purchasing from the UK: May 16th - May 23rd Shipping price when purchasing from the UK: 2.8GBP

32. Buying from Amazon.com Delivery times when purchasing from the US: June 13th - July 16th Shipping price when purchasing from the US: 16.95USD

33. Lower Cost Structure

34. Lower Cost Structure 1 lb 5 lb 10 lb Shipping Rates - US to UK USPS Priority: $66.38 Bulk Rate to UK: $14.57 USPS Priority: $53.96 Bulk Rate to UK: $7.42 USPS First Class: $15.08 DHL/FedEx/UPS International: $5.50 Bulk Rate to UK: $1.70 DHL/FedEx/UPS International: $27.50 DHL/FedEx/UPS International: $55.00

35. 5 million items on Amazon weigh less than 6oz. You can ship them to Japan for less than $2

36. What about higher prices?

37. Lower Prices

38. What about higher prices?

39. Amazon.com

40. Amazon.co.uk

41. Next Steps: Expansion to the UK Native language makes customer service easier. Not necessary to have a UK bank account. No VAT on books. Gateway to the rest of Europe.

42. FBA or MFN?

43. What’s Still Tricky VAT Customs Customer Service

44. What is VAT?

45. Avoiding VAT

46. Customs

47. Customer Service Gold: Professional translation, outsourced customer service. Silver: Virtual assistants. Bronze: Google Translate.

48. Homework! Research Connect Discover

49. Questions?

50. Ask Ioan: bit.ly/AskIoan Case sensitive!

51. THANK YOU! ioan@sellerengine.com