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2. QUESTIONS 1 、 What’s the difference in dress between Italian business women and American women? 2 、 What should you bring when you are invited to a meal? 3 、 Is Italy a Collectivism country or an Individualism country? What’s the evidence?

3. Outline The Business Background Decision Making Meeting Style Communication Style Dress Code Client Entertainment Dos and Don’ts

4. small and medium sized, family-run businesses Background strongly relationship-oriented approach

5. Pillar Industries Tourism Automobile industry Textile and Garment Industry 纺织服装业

6. ۝Tourism is one of the fastest growing and profitable sectors of the national economy Tourism ۝Italy's most internationally visited cities are Rome, Florence, Venice

7. Tourism Italy's most internationally visited cities are Rome, Florence, Venice

8. Automobile industry With a contribution to the national GDP of 8.5%, the automotive industry forms a significant component of the Italian economy. The country is the 5th largest automobile producer in Europe (2006).GDP automotive industry Europe

9. Textile and Garment Industry Armani 阿玛尼

10. Decision making style Ö a manager is expected to act like a manager and appear authoritative and in control Ö When dealing with commercial affairs Italian businessmen usually make decisions slowly Ö The Italians like debating, if allowed, they would argue especially in the price

11. Meeting Style Characteristic Anarchic （无秩序 的, 混乱的）

12. Characteristic ① Without structured and ordered ： Informal gatherings ② Flexible agendas ： Frequent interruptions Side conversations Breaking off to answer mobile phone calls Delegates leave while new members join in

13. Characteristic ③ Punctuality ： Less important than personal attention needed by other matters and missed.

14. Formal ratification of decisions made smaller pre-meeting lobbying sessions 游说会议 （ debate and dissension ） → larger meetings Meeting Style

15. Communication Style old friends ： hugging and kissing Strangers:usual handshake with direct eye contact and a smile

16. Etiquette and taboos ☻ Address people with their titles ☻ Talking distance ： 30 to 40 cm ☻ Good communication is loquacious( 饶舌） and voluble （健 谈） and topics include Italian culture, art, food, wine, family, and films.

17. Communication Style Avoid talking about religion, politics,World War II ， tax situation, etc Do not criticize the company, procedures, colleagues, Italy or Italians

18. Dress style

19. Generally, dress formally, do your best to make clothing choices that are both tasteful and stylish, because good clothes are a signature of success and social standing

20. Men's Dress ۩fashionable, high quality dark suits ۩ colored or pin- striped shirt paired with an Italian designer tie ۩ wear accessories such as cuff links( 袖扣 ), tie clips( 领带夹）, and stylish watches.

21. Women's Dress ۩ dress simply and with elegance ۩ wear more makeup and jewelry than American women. ۩Darker and subdued shades are preferred ۩Shorts are unacceptable in public

22. Slacks( 便裤 ) man's slacks woman's slacks

23. ① inter-personal relationships is important ② Whoever invites usually settles the bill Client Entertainment

24. ③ Gift some small and simple gifts are appropriate such as famous pens, notebooks or some flowers if invited to have a meal at home, you should bring some wine, flower or chocolate.

25. ④ Topics of talk Talk may come around to business but is more likely to be about non- commercial issues. Favored topics of conversation might be food, wine, the regions of Italy (and their specialties) and football. Client Entertainment

26. ⑤ The main meal of the day tends to be lunch.Lunch can often be a long and elaborate meal Wine will probably be served with the meal although you should not drink too much as inebriation is frowned upon. Client Entertainment

27. The meal will be finished off with a small cup of strong black coffee. Client Entertainment

28.  Pay attention to their own negotiations dress and occasion.  Do some investigation of partner’s prior political background.  Do the relationship-building exercises.  Everybody at the meeting is entitled to have a say.

29.  Don’t give gifts at first meeting.  Do not give gift of traditional Chinese landscapes and ladies designs.  Don’t use purple color.  Don’t search for an absolute truth.  Don’t make long-term planning.  Don’t underestimate an Italian because of their emotive nature in meeting situations  Don’t use number 13.  Don’t just get a verbal agreement

30. QUESTIONS AND ANSWERS 1 、 What’s the difference in dress between Italian business women and American women? Italian businesswomen usually wear more makeup and jewelry than American women.

31. QUESTIONS AND ANSWERS 2 、 What should you bring when you are invited to a meal? Wine, flower or chocolate

32. QUESTIONS AND ANSWERS 3 、 Is Italy a Collectivism country or an Individualism country? What’s the evidence? Collectivism The Italian world of commerce has a strongly relationship-oriented approach

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