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Published byGwenda Brown Modified over 8 years ago
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Engaging with Business Raymond Kinsella Business Engagement Manager
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Transforming Local Infrastructure Funding from the Office for Civil Society Delivered by BIG Fund Local collaboration and consolidation Redesign and integration of services Better links with local businesses Sustainability
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Partners Merton Voluntary Service Council Volunteer Centre Merton Merton Unity Network Merton Chamber of Commerce
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Objective A greater investment from the private sector Time Skills Money Knowledge Other resources
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Awareness Raising face to face engagement website newsletters Town Centre Forums street walking engagement of key stakeholders from the public and voluntary sector network
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“ Merton’s Businesses 7,507 businesses in Merton 6115 of them employ less than 5 people (81.5%) 1190 employ between 5 - 49 people (15.9%) 178 employ between 50 – 249 people (2.4%) 24 employ more than 250 people (0.3%)
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How are businesses giving? Event sponsorship Volunteering Expertise Fund raising Mentoring Individual sponsorship matched by business Loan of vehicles/equipment Work experience or Apprenticeships Cash donations Mostly ad hoc and not strategic
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Initial Findings Why are businesses giving: 1.Staff or owners personal experiences 2.Social conscience 3.Competitors involved 4.Staff development 5.Part of business strategy 6.Voluntary sector part of customer base 7.PR 8.Luck
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Barriers to Local Giving Lack of knowledge around local needs Lack of fit to business needs and interest Lack of coherent local offer Time/money Lack of understanding of business benefits Bureaucracy Lack of professional approach NOISE!!!!
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What do we need? Relationships with business A Merton approach and identity An OFFER that is simple, compelling, identifies features and benefits and anticipates needs A brand A website A campaign On-going management of relationships with businesses
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