1. Module 15B: Small, Smart, and Agile: Manufacturing in the 21st Century

2. Magical formula Innovative Small Smart Agile

3. Global Context Friedman was right

5. Global Context “A differentiated and memorable customer experience.”

6. Global Context Customized products – iTunes Negotiated prices – Not Y Flexible places – iPod, iPhone, iPad Targeted promotion – “hulu effect”

7. Global Context Structural break

8. Recognize these? P&G (1837) GE (1873) IBM (1896) GM (1908) United Technologies (late 1920s) Allstate (1931) HP (1939) Federal Express (1973)

9. Do’s and Don’ts Do’s – Recognize – Simplify – Rethink Don’ts – Keep on keeping on – Only an axe

10. Manufacturing 2012 Twain was right

11. Manufacturing 2012 Not your grandfather’s industry – growth and jobs growth and jobs World's largest manufacturing economy, – US: 21% – China: 15% – Japan: 12% 11.7% GDP

12. Manufacturing 2012 17 million US jobs – one in six private sector jobs Avg $77,186 annually (pay and benefits) – average non-manufacturing = $56,436 annually. 5 66% of all R&D in the nation Would be the 8th largest economy

13. Manufacturing 2012 Twain was right Why he was right

14. Tide is turning High investments and productivity (?) Policy changes Structural costs Costs abroad

15. Manufacturing 2012 Twain was right Why he was right Barbell

16. Start-ups Mega-corps