1. Migratory Bird Treaty Centennial Celebrating 100 Years of Bird Conservation… and Launching the Next Generation October 7, 2015 NABCI Webinar Rachel Fisk Levin (rachel_levin@fws.gov)rachel_levin@fws.gov

2. Migratory Bird Program - Conserving America’s Birds Migratory Bird Treaty Centennial Create awareness, promote key actions, increase support, and expand opportunities for engagement in the conservation of migratory birds. http://www.fws.gov/birds/MBTreaty100/index.php Centennial Celebration Goals

3. Migratory Bird Program - Conserving America’s Birds Migratory Bird Treaty Centennial Celebrate the remarkable gains we have made in protecting migratory birds and their habitats Engage our partners, Service programs, Congress and the public to increase support and everyday actions for bird conservation across the nation and beyond our borders Launch the next 100 years (and beyond!) of bird conservation Centennial Celebration Goals

4. Migratory Bird Program - Conserving America’s Birds Migratory Bird Treaty Centennial The Migratory Bird Treaty exemplifies our long history of cooperative conservation of shared resources Highlighting the Centennial is one way to build a unified voice for bird conservation There are many resources and events you can use to promote the Centennial Organizations can leverage the Centennial goals and messages and create your own campaigns to appeal to your members and constituents It is very easy for everyone to participate! Centennial Celebration Key Messages to Partners

5. Outcome: Awareness Create awareness among adults and children about bird conservation, and that healthy habitats are healthy for birds and people Migratory Bird Program - Conserving America’s Birds Pitch media stories about how birds and their conservation benefit people Tap into existing awareness of and support for bird-friendly certified products Migratory Bird Treaty Centennial

6. Outcome: Action Promote key actions to help migratory birds Expand homeowner use of bird friendly practices Increase participation in citizen science programs Migratory Bird Program - Conserving America’s Birds Migratory Bird Treaty Centennial

7. Outcome: Increased Support Increase support for migratory bird conservation programs and initiatives Strengthen international partnerships Increase knowledge and understanding of key bird conservation actions, including legislation Migratory Bird Treaty Centennial Migratory Bird Program - Conserving America’s Birds

8. Outcome: Engagement Increase opportunities for engagement in birdwatching, hunting and conservation Migratory Bird Program - Conserving America’s Birds Participate in International Migratory Bird Day festivals & events Host bird walks and festivals for all ages Increase number of youth bird-related events Migratory Bird Treaty Centennial

9. Migratory Bird Program - Conserving America’s Birds Migratory Bird Treaty Centennial We Need You Because… Birds cross geopolitical borders, including international ones. We cannot reach all those audiences alone. Many great conservation efforts and events are already underway that can link with the Centennial. Your organization has means of outreach and engagement that we want to connect with. You are passionate about bird conservation and want to help raise awareness about bird conservation - past, present and future!

10. Migratory Bird Program - Conserving America’s Birds Migratory Bird Treaty Centennial We Can Help You! NABCI’s goal: “deliver the full spectrum of bird conservation through regionally based, biologically driven, landscape-oriented partnerships” The Centennial celebrates bird conservation through regionally focused events, outreach and engagement, led by many partners Through the lens of the Centennial you can reach a larger audience with your messages for a prolonged period of time, with support from many other interested partners

11. Migratory Bird Program - Conserving America’s Birds Migratory Bird Treaty Centennial How We Can Help You These items from the 2014-16 U.S. NABCI Committee Goals and Work Plan can easily be linked to the Centennial: “Develop and share messaging across all conservation NGOs organizations with strong private lands programs to bring collaborative needs for bird conservation to federal partners, congress and funders. How bird conservation translates to economics, ecological services, human health, etc. How their work benefits birds and why benefits to birds are important, and how they can plug into the work of our partners.” “Disseminate (and develop as necessary) messaging that reflects the importance of key bird conservation programs (NMBCA, Duck Stamp, etc.)”

12. Migratory Bird Program - Conserving America’s Birds Migratory Bird Treaty Centennial Each member organization within NABCI has its own goals and objectives related to conservation By participating in the Centennial celebration, your organization’s bird conservation goals and objectives can be enhanced through: New partnerships Ready-made tools and resources available at no charge Cross-country network of conservation professionals Media coverage How We Can Help You

13. Migratory Bird Program - Conserving America’s Birds Centennial Resources “Nestbox” National strategy Key messages Talking points Multimedia content News release template And more! Online, adaptable and customizable http://www.fws.gov/birds/MBTreaty100/nestbox.php Tools You Can Use

14. Migratory Bird Program - Conserving America’s Birds Centennial Activities North American Ornithological Conference News media engagement Social media campaign Stories in conservation magazines & newsletters Web-based stories, galleries, podcasts and videos Bird-friendly practices: develop and distribute guidelines to key internal and external audiences Trilateral meeting theme/State of North America’s Birds release Highlights of Projects Underway

15. Migratory Bird Program - Conserving America’s Birds Centennial Activities Online calendar of events Centennial Branding & Visual Identity and exhibits “Flyway Ambassadors” Corporate partnerships “100 Bird Walks” IMBD & other events Webinars Citizen Science events Educational products U.S. & Canadian Embassy events National & Regional Activities

16. Migratory Bird Program - Conserving America’s Birds Centennial Resources Online, visual history of bird conservation Do you you have something to add? Do you have a timeline we can link to? Interactive Timeline http://www.fws.gov/birds/MBTreaty100/timeline.php

17. Migratory Bird Program - Conserving America’s Birds Centennial Activities For the Service Set date for next Centennial call Regular updates via email Work on second phase of the “Nestbox” For You and Your Organization Participate in Centennial partner calls Add events to the online event calendar (in development) Get the word out about the Centennial and migratory bird conservation! Next Steps

18. Migratory Bird Program - Conserving America’s Birds Migratory Bird Treaty Centennial What other resources would be helpful for your organization as you celebrate the Centennial? What other topics related to the Centennial would you like to see in a webinar? What other events should we include on the interactive timeline? Do you have a Centennial website that we can link to? Questions for Discussion

19. U.S. Fish and Wildlife Service Migratory Bird Program Conserving America’s Birds www.fws.gov/birds/MBTreaty100/index.php U USFWS_MigratoryBirds @USFWSBirds Thank you! Rachel Fisk Levin 703-358-2405 rachel_levin@fws.gov

20. Appendix Slide: Centennial Organization Structure of USFWS and our partners

21. Migratory Bird Treaty Centennial Rachel Levin, USFWS Centennial Team Lead Lead for overall strategy, design and implementation of Centennial Celebration campaigns, events, and activities, and for internal and external partner relations. Rachel Levin, USFWS Centennial Team Lead Lead for overall strategy, design and implementation of Centennial Celebration campaigns, events, and activities, and for internal and external partner relations. National Team Migratory Bird ARDs/staff, Regional External Affairs and other FWS Program staff, NABCI Coordinator Implement Centennial goals at the regional level; plan strategic events and activities; engage with partners at regional level National Team Migratory Bird ARDs/staff, Regional External Affairs and other FWS Program staff, NABCI Coordinator Implement Centennial goals at the regional level; plan strategic events and activities; engage with partners at regional level Core Team FWS HQ Migratory Bird Program & External Affairs staff Coordinate national strategy, messaging and themes; engage with FWS programs and partners at national level Core Team FWS HQ Migratory Bird Program & External Affairs staff Coordinate national strategy, messaging and themes; engage with FWS programs and partners at national level Jennifer Allen, Marstel-Day, Centennial Coordinator Facilitate communication and collaboration among Core and National teams; HQ and the regions; Service and partners Jennifer Allen, Marstel-Day, Centennial Coordinator Facilitate communication and collaboration among Core and National teams; HQ and the regions; Service and partners Social Media Subteam High-profile Events & Sponsorships Forum Public Events Calendar Subteam Partners Forum Branding & Visual Identity Subteam HQ Welcome Center Subteam Education Products Subteam FWS Programs, Conservation Partners (NABCI & others) Current activities & products: Centennial toolkit | Website |Newspaper, magazine, newsletter articles | IMBD events |U.S. & Canadian Embassy events | Online calendar | Multimedia exhibit in FWS HQ Welcome Center | Trilateral meeting theme and event & much more