2. The Current Climate Contract riskvaluetrust They Can’t Find You… Lack of an Established Relationship Lack of Funds Lack of Executive Buy In Want a Known Commodity (CYB)

3. 2009 Leading Concerns

4. Concern #4: The Coming Wave How Many New Consultants Are There? Rapid Increase in Competition Internal Employees Transitioning It’s Not Just Retirees and Layoffs Very Low Barrier of Entry

6. Concern #4: The Coming Wave Priorities: Build Relationships Constantly Improve Internal/External Lists & Reach Out Become a “Value Provider of Note” Questions to Ask Yourself: Do I have a viable marketing engine? Am I Delivering Value with Every “Touch”? How Much Contact is Too Much? How Does The Marketplace View My Expertise?

7. Concern #3: Large Companies Big Firms Vs… Well, You. What is Your Client Deciding On? Big Firms Seeking Small Business The “CYB” Reasoning

8. Consulting Projects: Fortune 500

9. Concern #3: Large Companies Priorities: Become Known as THE Expert in Your Field Market Your Value Proposition Engage Your Client in Your Efforts Questions to Ask Yourself: Is Your Marketing Consistent & Constant? Do You Actually KNOW Your Advantages? Have You Written/Updated a Marketing Plan?

10. Concern #2: The New Face in Town Clients Want Faster, Cheaper, Better Decision Makers Are Getting Younger You’ve Got to Play By The Rules Clients are Searching for eFriends

11. Generations in the Workforce

12. Concern #2: The New Face… Priorities: Know Where the Key Players Are Showcase Your Flexibility Small, Active Community with Interactive Outreach Questions to Ask Yourself: Widening the Circle of Your Perceived Expertise? Are You Actively Socially/Electronically Involved? “Calling to Action” in Sales & Non Sales Marketing?

13. Concern #1: It’s the Economy, Stupid Consulting Now – Hey, Bubbles Pop… The Economy Has Collapsed Consultants are Scrambling for Work Inactive Clients will Disappear

14. Growing Industry Segments  Education  Insurance  Energy  Hospice/Elderly Care  Debt Collection  Necessary Soft Goods  Home Repair  Many, Many Others

15. Concern #1: It’s the Economy, Stupid Priorities: Create Yourself as an Expert, and Brand It! Become a Consistent “Value Provider” “Touch” more people. Increase your base. Questions to Ask Yourself: Should You Hide, Or Get ACTIVE? What Industry Segments Are You Missing? Does Your Marketing Smack of Desperation?

16. Reviewing the Issues  More Consultants, More Dilution, Get Busy!  Big Firms Are Targeting Your Clients, Get Visible!  Decision Makers are Changing, Get Socially Active!  The Economy is in Turmoil, Get Creative!

17. The Trouble with Marketing…Pareto Strikes Again!  The Book says you should spend 20% of your billable time marketing.  8 hours per week  35 hours per month  420 hours per year  Based on this formula you are paying yourself over $60,000 per year as a part time marketing professional… Are you getting your money’s worth?

18. But That’s Not All… Here’s What Goes Wrong  Lack of Strategic Objective  No unifying theme, inconsistent images/messages  Reliance on Perfect Timing  Strike one, you’re out & the game is over  Distaste for Sales & Marketing Tasks  Your resistance to selling activities keeps you away

19. Bringing it All Together Addressing Your Needs

20. The Process of Client Acquisition Personal Researched Purchased List Generation Marketing eMail, Etc. Web Page Lead Generation Responder Report eBook Follow Up New Informational Customer Newsletter White Paper Specials Customer Engagement Webstore Fulfillment Follow Up Sales Trust Value Comfort New Client New Consulting Client

21. Making Marketing Easy…  Ready-To-Customize Newsletters  Professionally Designed Marketing Pieces  High-Value Research Reports & White Papers  System with Lead Capture & eMail Functionality  Branded and Stocked Webstore  Product Fulfillment & Lead Disbursement  PTG Membership with Full Benefits  Consistent Training Opportunities

22. What is a Client Worth to You?  Consulting Industry Averages  $12,000 Per Year  3 Year Lifecycle One New Client is Worth $36,000

23. The PTG eMarketing System  24 Customizable Newsletters for Clients$12,000  12 Lead Generation Marketing Pieces $ 6,000  3 Lead Generation Industry Reports$ 3,000 Totaling$21,000 Plus You Receive Incredibly Valuable: *Online Marketing System Membership in PTG* *Customized Webstore with Fulfillment Correspondence Marketing * *Additional Landing Pages Follow Up Mailers* *Promotional Marketing Pieces Training Webinars* *Lead Generation Product Promotions MAP Mentor Network* *Commissions on Products & Licenses* Total Actual ValueWell Over $30,000

24. Our Offer & Options  Monthly Payment – No Contract  $795 Per Month  Annual Contract – Paid Monthly  $399 Per Month  Annual Contract – Paid Up Front  $2,995 Per Year ($249 per month)

25. What Consultants Are Saying “I just want to thank you. Your system has forced me to do the marketing I know I’m supposed to be doing but wasn’t, and then makes it simple to do. It has changed the way I do business.” “Nobody looks out for independent consultants in this way. We’re always giving the help, now we’re finally getting some. This was a total no- brainer for us.”

26. We’re Close To Our Number… Seminar Only Special: $995.00 Three Month Special Annual Options Available 24 Customizable Newsletters – Custom Online Webstore – Industry Reports eMail Marketing Pieces – Membership in PTG – Promotional Marketing Consultant Marketing Guides – Discounts on Marketing Services & Lists Customizable Landing Pages – Training Webinars – Follow Up Pieces “Big Ticket” Opportunities – Online Marketing Deliver System – Much More!

27. Questions or Comments?  Don’t forget to sign up for another webinar:  Pricing Your Consulting Work  Notable Marketing – Get Loud!  Automated Marketing, 24 Hours Per Day  The Ultimate Consultants Resource