1. Future-proof your career service Presentation by Marcus Belben A strategy for changing technologies How 'inline' are our online careers services? AGCAS Annual Conference 3 rd September 2015

2. Chris Addison explains https://youtu.be/9Zt4CmMuFI4?t=12m1s

3. What OFSTED thinks

4. What the government thinks Matthew Hancock 23rd April 2013 to Guardian: ‘The whole system of education – schools, colleges and universities – needs to be more responsive to employers. One side effect to the rise in tuition fees is that students are more demanding in terms of what they want to get out of university. The role, for instance, of enterprise in university is expanding.’ Govt. talks about a ‘culture change’ in careers services

5. What our students think https://youtu.be/6ETUnEpyeCk What students think

6. What our employers think https://youtu.be/e_E4OK2YSzg What employers think

7. Engaging Audiences ●Technology can help or hinder ●Focus on the student perspective, put yourself in their shoes ●How are they finding you? ●Are they finding what they want? ●How are you helping?

8. Know your audience ●What are they using? ●How and when? ●Differentiate between different purposes ●Personalise your service Ensure effective, open, analysis of your audiences

9. Engaging your audience http://padlet.com/careersnetwork/howengage

10. My top ten

11. Leadership buy-in

12. Staff buy-in

13. Plan into your work

14. Student testing

15. Work on your ‘shop window’

16. Design in engaging learning

17. Personalisation & meet your audience

18. Effective integration & analysis

19. Student representation

20. Research and more analysis

21. Case Study https://youtu.be/a9zRZt-c3Hw

22. The how and why How are people finding out about you? How are you finding out about your audience? How are you communicating? How are you integrating? http://padlet.com/careersnetwork/howwhy

23. Future-proof careers services? How are we communicating & sharing networks and information? What do students think, what do employers think, how are we learning from them? Look to how your audiences are using technology

24. Marcus Belben, eLearning & Multimedia Manager www.intranet.birmingham.ac.uk/careers m.belben.1@bham.ac.uk @careersbham /careersbham