1. Mr. Cowan AMU4EI

2. The end of an era…  By 1959, rock and roll had lost many of its heroes  A huge gap in the market appeared and needed to be filled

3. Dick Clark  Produced a new crop of idols and a fresh batch of songs for rock starved teens  1957 Clark found photogenic, well-groomed Italian teens, promoted them on his television show  During the late 1950s, rock and roll fans either lost or rejected their heroes  Founded “American Bandstand”

4. Lost Idols  Little Richard: Renounced his bracelets and wild parties for the ministry of the Church Was supposed to be on a plane that crashed. Walked away from rock and roll after his tour finished “This is it. I am through. I am leaving show business to go back to God. If you want to live for the Lord, you can’t rock and roll too. God doesn’t like it.”

5. Jerry Lee Lewis  22 year old Lewis married his 13 year old third cousin  “I know lots of people married to 13 year olds”  Marriage caused promoters to cancel 27 shows in 1957  Heckled at his final show  https://www.youtube.com/watch?v=P_0_nXbmAh M https://www.youtube.com/watch?v=P_0_nXbmAh M

6. Elvis  In 1958, Elvis entered the armed forces for 2 years  Spent his time in Germany and refused to sing for the army  Met his future wife there  When he was discharged in 1960, he concentrated his efforts on motion pictures and only in 1968 returned to the stage  https://www.youtube.com/watch?v=kOR8AU8Yzhs https://www.youtube.com/watch?v=kOR8AU8Yzhs

7. Chuck Berry  1959, forced from the music scene by a ruling from a federal court (served time in jail)  14 year old girl accused Berry of transporting her from Texas to St. Louis for immoral purposes  https://www.youtube.com/watch?v=Cdvxx2GklkU https://www.youtube.com/watch?v=Cdvxx2GklkU

8. The Day the Music Died  February 3 rd, 1959  Plane crash carrying Buddy Holly, Ritchie Valens, the Big Bopper crashes in a snow storm  All very young, promising stars

9. La Bamba

10.  1) La Bamba https://www.youtube.com/watch?v=jSKJQ18ZoIA https://www.youtube.com/watch?v=jSKJQ18ZoIA  2) Death Announcement:  https://www.youtube.com/watch?v=4fREU5a6B4Q https://www.youtube.com/watch?v=4fREU5a6B4Q  https://www.youtube.com/watch?v=D1D74KZNMes https://www.youtube.com/watch?v=D1D74KZNMes

11. Buddy Holly  Born Lubbock, Texas  Career only lasted 1 ½ years  Inspired the Beatles, The Rolling Stones, Bob Dylan and many more  Chartered the plane that crashed  Hits included: Everyday, Not Fade Away, That’ll Be the Day, Peggy Sue, Oh Boy, Rave On  Listening Log: https://www.youtube.com/watch?v=bfu_gfP BPWc https://www.youtube.com/watch?v=bfu_gfP BPWc

12. American Pie  A long long time ago I can still remember how That music used to make me smile And I knew if I had my chance That I could make those people dance And maybe they'd be happy for a while But February made me shiver With every paper I'd deliver Bad news on the doorstep I couldn't take one more step I can't remember if I cried When I read about his widowed bride But something touched me deep inside The day the music died A long long time ago

13. Booming Teen Market  Lots of teens with lots of money to spend  Just needed an excuse to spend it  Record sales in the US went from $189 million to $600 million in less than a decade  Rock and Roll swept not only the nation, but the world (Australia, England, India, Germany  http://blog.thecurrent.org/2014/02/40-years-of- album-sales-data-in-one-handy-chart/ http://blog.thecurrent.org/2014/02/40-years-of- album-sales-data-in-one-handy-chart/  http://historicaltextarchive.com/sections.php?a ction=read&artid=615 http://historicaltextarchive.com/sections.php?a ction=read&artid=615

14. American Bandstand  Started out as “Bandstand” in Philadelphia…spread quickly across the nation  150 teens danced to the popular hits of the time on TV  Teens would race home to watch the newest dance crazes  Dance along with the show  Brought a clean cut image to Rock and Roll that didn’t exist before…became more acceptable

15. Dance Fads  Clarke and American Bandstand marketed a number of dances that became very popular… The Twist The Hucklebuck The Pony The Limbo The Mashed Potato Video Clips: Bandstand BandstandBandstand https://www.youtube.com/watch?v=UrGLNtZ0rEg

16. The Payola Investigation  Payola = “Pay for Play”  Was an accepted practice in the industry  Began in TV with contestants getting quiz answers in advance for money  Investigations focused on Disc Jockeys who played Rock and Roll  DJ’s were given cars and cash to play certain records over others  Many were fired (Dick Clarke was not)  https://www.youtube.com/watch?v=aGycBSVu7xo https://www.youtube.com/watch?v=aGycBSVu7xo  https://www.youtube.com/watch?v=1oOe3jkXR-w https://www.youtube.com/watch?v=1oOe3jkXR-w  https://www.youtube.com/watch?v=SxuysmeMhy4 https://www.youtube.com/watch?v=SxuysmeMhy4