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Published byGarry Anderson Modified over 8 years ago
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K ARO Innovative Living Solutions
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KARO’S SOLUTION Integration + Automation= Convenience Flexibility Adaptability Reduced delivery and holding time Reduced costs for everyone! Novelty
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Place your Order Select your items, add them to your cart and check out from your computer, tablet, or phone anytime, anywhere! HOW IT WORKS Wait Patiently Your order is being processed and retrieved from an inventory space beneath your building! Your groceries are elevated right up into your kitchen pantry within minutes! Check your Pantry
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EXAMPLE INTEGRATION 400 unit mid-rise, $75m, 4 bldg. Condo/Apartment Complex Total cost of implementation imposed on developer: $5 million ($12,500 cost per housing unit) Total Revenue for Karo: $3,381,000 West Coast Financial Assumptions
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INTRODUCTIONGROWTH Marketing strategy emphasis Market developmentIncrease market share Pricing strategy High price, unique product /cover production costs Lower price over time Promotion strategy Mount sales promotion, personal selling, and online marketing. Appeal to mass market; advertising, PR & Events Place strategy Distribute through selective outlets Build intensive network of outlets
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▪ Stage 1: $20,000 ▪ Stage 2: $38,000 ▪ Stage 3: $1,007,500 ▪ Stage 4: $1,240,000
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