1. A presentation by Bernard Savage, June 2009 Adapt or Die

2. Why listen?  You will learn how to seize opportunities in adversity  You will have more confidence in promoting your business  You will see what works & what doesn’t in developing your business through a recession

3. Personal bio Please put video here My story

4. What is the typical reaction to marketing in a recession? How do you see businesses reacting ?

5. What is the typical reaction to marketing in a recession?

6. Don’t follow!

7.  Hold your prices  Be focussed  Keep marketing & stay visible

8. Market your way through the recession Advertising is cheaper You must stay on radar Grow market share Be smarter in how you promote Differentiate You can benefit from others downfall!

9. How to increase visibility on a shoestring marketing budget

10. …and here are some more ways….

11. ……and more

12. Client segmentation may look different in recessionary times Where are new opportunities for you?

13. Stay close to your friends

14. Perform triage on your service ……………there will be casualties!

15. People buy on emotion first, logic second

16. Its not all about technical delivery!

17. ….. you just have to be likeable

18. Questions for you to address How are you going to build an emotional connection with your clients and prospects? How are you going to stay visible with limited resources?

19. Bernard Savage Telephone: 0115 924 7107 Email: bernard@tenandahalf.co.ukbernard@tenandahalf.co.uk www.tenandahalf.co.uk For more information: