1. Product Launch!!!! Group Presentations

2. What is a Product Launch?

3. Product Launch You are unveiling something to the world You have created something new to sell You want to explain why people NEED to buy it

4. Group Product Launch Right now…. Sit together… In a group of 3-5 classmates (this is your presentation group) Now, GO!

5. What You Will Do You and your group will create an idea for a new product In 2 weeks you will give a product launch presentation in front of the class Everyone in your group should speak The product launch should be about 6-8 minutes

6. Details You will have the rest of today and half of next week’s class to prepare. If you need more time, you will need to prepare out of class. You can have a PPT if you want, you can create some props or even make a display model of the product. You can have people try/taste/sample your product No limits! Use your imagination! It doesn’t have to be realistic!

7. You Can Create a Slogan

8. Remember… You are selling. You are persuading. You are convincing people that they need this. Your product gives them something they want. They will feel good if they have your product.

9. It’s All About How it Feels

10. Coke is the Master of This

11. Coke is Cool...

12. Coke Has Been Doing This A Long Time

13. What To Talk About What is the product? What does it do? What is its purpose? Who needs it? This is why you should buy it…

14. You Can Create Anything

24. You will have the rest of class today and half of next class to prepare. You must be ready in 2 weeks to give you product launch presentation. Everyone will give their presentation the same day. Good luck!