1. Appeals 2 Practice: ii. Identify strategies used to create an ethos, pathos, and logos appeal iii. Distinguish between the use of ethos, pathos, and logos appeal in a text

2. How to learn from this PPT… 1.You will see a slide with various texts. Some texts will have additional context. 2.For each text, work individually or with a partner to try to determine how the authors use particular rhetorical strategies to appeal to their primary and secondary audiences. 3.If you have difficulty determining rhetorical strategoes, work with your partner(s) to help you understand the texts

3. Quick Review: The Three Classic Appeals What is the primary “appeal” the rhetor is using in these ads?

4. Quick Review: The Three Classic Appeals When you use strategies to appeal to an audience’s sense of emotion or their heartfelt beliefs… Use… -Emotional images -Guilt -5 senses -“cute” -“sexy” -“sad” -“angry” “This is so sad, it can’t continue!” “I can’t believe this is happening in our world…” “I don’t want my child to get hurt, so…”

5. Quick Review: The Three Classic Appeals What is the primary “appeal” the rhetor is using in these ads?

6. Quick Review: The Three Classic Appeals When you use strategies to appeal to an audience’s sense of logic or their rational mind… Use… Evidence Logical reasoning “Oh, well, this makes sense. It is the logical thing to do. There is enough evidence to support it!”

7. Quick Review: The Three Classic Appeals What is the primary “appeal” the rhetor is using in these ads?

8. Quick Review: The Three Classic Appeals When you use strategies to appeal to an audience’s sense of good moral/ethical character ; the rhetor build his/her credibility as a speaker… Use… -Famous images or quotes -Trust -Credibility -Good person “He’s a father as well, so obviously he would want the best for our children.” “She has worked as a professor at New York University, so I trust what she is saying.”