2. Goal Review In October, we outlined the following goals for our contract: PPC o Grow revenue by an average of 4% on a monthly basis o Achieve average monthly ROI of 32% CSE o Average revenue growth of 20% o Grow ROI by an average of 10% SEO o Grow revenue by an average of 4% month over month o Grow organic traffic by an average of 10%

3. Goal Review Since October, across these channels, we met or exceeded goals: PPC o Revenue grew by 4% o Reached average ROI of 32.21% CSE o Revenue grew on average 26.53% o Average ROI increase by 32.52% SEO o Revenue grew an average of 4.93% o Traffic from organic grew by an average of 8.85%

4. Graph of Growth

7. Store revenue growth graph 2010

8. Graph of Growth Store revenue growth graph 2010

9. Graph of Growth Comparison chart