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Published byKristian Randall Modified over 8 years ago
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Content Marketing Platform
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Our Story 500+ Clients, 13 Years, $2 Million in Revenue Content writing services Content strategy for Konica Minolta, Intuit & others 2
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The Problem Companies/agencies using 9-10 tools to get their content marketing done 3 $2-10K/month Feature overload (give you way more than you need to be successful with content)
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Traction – Our Beta 4 USERS 100 Agencies PARTNERSHIPS Integrated in the platform, complimentary to us Joint marketing programs with all three when we launch
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The Platform 5 4 Modules: Plan, Create, Collaborate, Calendar 300 Content writers built into the platform Offer content strategy help App Dashboard Screenshot
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Product Benefits 6 Get content done Brand consistency Content clarity Content relevance Improved workflow Increased output Increased collaboration Higher-quality content
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Differentiators SCORE CONTENT 7 CONTENT WRITER S
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The Market 8 20,000 digital marketing agencies 100,000 SMB’s A few of our agency clients…
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Competitive Positioning 9 Contact me: jon@contentlaunch.com
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Business Model SaaS Agencies: White Label-Resell Platform Get to big companies through agencies Subscription + content writing revenue 10
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Forecast 11 550 AGENCIES = $20M REVENUE
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Content Launch Team 12 Jon Wuebben, Founder & CEO Dave Watkins, Software Consultant Sean Ganser, CTO Carl Dunlap, Board Member Mike Krug, Board Member Micah Potter, Software Engineer Powerhouse of deep content marketing, software engineering & SAP expertise.
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Ask Seeking $500K 18 months of Runway Series A: $3-4M (Fall, 2017) For sales/marketing & product development Sales/Marketing: $300K * Content marketing * Trade shows * Paid Search Ads (PPC) * Social media marketing * Partnerships (integration partners/influencers) Product development: $200K Previous Investment: Angel investors: $475K Founders: $300K 13
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Contact Details Jon Wuebben, CEO (909) 437-7015 mobile jon@contentlaunch.com Twitter: @jonwuebben 14
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APPENDIX SLIDES 15
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16 Plan Module – Content Trends
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17 Create Module
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18 Create Module – Get Content Written
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19 Collaborate Module
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Market Opportunity $30 billion spent on content every year Marketers spend 25% of marketing budget on content marketing. (B2B Marketing Insider) 94% of B2B SMB’s use content marketing (Content Marketing Institute) 66% plan to increase content marketing spend in next 12 months (Content Marketing Institute) 62% of companies today outsource their content marketing — up 7% from last year (Mashable) 2 million SMB’s (5-99 employees) No one serves this market with a customized content marketing software solution Digital Agencies: Need a content platform to manage, distribute and measure clients content 20
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Marketing & Growth Strategy 15K existing contacts in company database Use Nimble and Hubspot for sales-marketing automation Joint sales/marketing programs with Hubspot & Act-on Using content marketing for inbound leads Blogging, Lead generation eBooks, SEO Exhibited at Content Marketing World & Hubspot’s Inbound Conference, secured 500 qualified leads CEO Jon Wuebben written 2 books and speaks at all major industry conferences, new book coming 8/16, will be co-promoted with app Paid Search Ads (PPC) Social media marketing Partnerships with integration partners, industry players and influencers. Freemium Users – Upgrade Plan In-app dynamic messages Email drip campaigns Measuring & increasing customer engagement Bringing on sales team for inside sales 21
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