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Collecting Primary Data by Communication Chapter 6.

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Presentation on theme: "Collecting Primary Data by Communication Chapter 6."— Presentation transcript:

1 Collecting Primary Data by Communication Chapter 6

2 Structured v. Unstructured What is structure? What is structure? Fixed-alternative questions Fixed-alternative questions Pros Pros Cons Cons Open-ended questions Open-ended questions Pros Pros Cons Cons

3 Disguised v. Undisguised Disguise Disguise Definition Definition When to disguise? When to disguise? Ethical considerations Ethical considerations Debriefing Debriefing

4 Methods of Administering Questionnaire Aspects to consider Aspects to consider Sampling control Sampling control Information control Information control Administrative control Administrative control

5 Personal Interviews Where? Where? Sampling control Sampling control Response rates Response rates Information control Information control Advantages Advantages Errors Errors Administrative control Administrative control Cost Cost

6 Telephone Interviews Sampling control Sampling control Issues RDD Information control Information control CAI Length Administrative Administrative

7 Mail Questionnaire Sampling control Sampling control Response rates Response rates Information control Information control Length Length Sensitive questions Sensitive questions Administrative control Administrative control Cost Cost Time Time

8 Internet-based Questionnaires Sampling control Sampling control Email lists Response rates Information control Information control Sequencing Administrative control Administrative control Cost Time


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