Download presentation
Presentation is loading. Please wait.
Published byJustin Johns Modified over 8 years ago
1
Collecting Primary Data by Communication Chapter 6
2
Structured v. Unstructured What is structure? What is structure? Fixed-alternative questions Fixed-alternative questions Pros Pros Cons Cons Open-ended questions Open-ended questions Pros Pros Cons Cons
3
Disguised v. Undisguised Disguise Disguise Definition Definition When to disguise? When to disguise? Ethical considerations Ethical considerations Debriefing Debriefing
4
Methods of Administering Questionnaire Aspects to consider Aspects to consider Sampling control Sampling control Information control Information control Administrative control Administrative control
5
Personal Interviews Where? Where? Sampling control Sampling control Response rates Response rates Information control Information control Advantages Advantages Errors Errors Administrative control Administrative control Cost Cost
6
Telephone Interviews Sampling control Sampling control Issues RDD Information control Information control CAI Length Administrative Administrative
7
Mail Questionnaire Sampling control Sampling control Response rates Response rates Information control Information control Length Length Sensitive questions Sensitive questions Administrative control Administrative control Cost Cost Time Time
8
Internet-based Questionnaires Sampling control Sampling control Email lists Response rates Information control Information control Sequencing Administrative control Administrative control Cost Time
Similar presentations
© 2024 SlidePlayer.com. Inc.
All rights reserved.