1. Your Personal Shoe Guide

2. Poorly fitted shoes cause pain and suffering. Good feet are attractive. Dirty, sick and filthy feet are unsightly and can disgust. Wear right shoe in the right size at the right occasion. Poorly fitted and uncomfortable shoes can cause exhausted feet and poor disposition. It is the responsibility of the store manager and sales executives to guide the customers in purchasing the correct footwear. Wrong footwear can cause bunions, blisters and foot corns. It can cause severe back ache, spinal cord pain, heel pain, ankle pain, arch pain and over-pronation.

3. The human foot is a combination of base and lever. It serves as a base, supporting and balancing the weight of the body when standing, serves as a lever, raising the body weight and moving it forward when in motion. The skeleton of the foot is composed of 28 small bones held together and operated by an intricate system of muscles, ligaments and tendons. Base Lever

4. Components of a Human Foot

5. Components of a Formal shoe

6. Why should the sales people have a good working knowledge of the Foot The shoe must be fitted to the foot. The foot is a complex structure of bones, ligaments and tendons. It needs right and comfortable footwear with padding. The shoe influences the health and comfort of the foot as well as the body posture, alignment and gait.

7. Why should the sales people have a good working knowledge of the Foot Our foot acts as a shock absorber and undergoes enormous daily work load. Arches: an arch is a series of bones forming a rigid but curved surface geld together by ligaments. Comfort to arch is the most important. Customers suffering from corns, bunions, in growth toe nails should receive special attention. Understand the particular needs of the customers. if you are not completely familiar wit the customer condition or any specific affliction, do not recommend him the incorrect shoe.

8. Minor footwear ailments and problems and the recommended footwear Blisters: To prevent feet from Blisters, wear a shoe which is not too wide and fits snugly around the heel. The shoe should be completely smooth inside. Bunions: To prevent bunions, please wear a shoe with plenty of width and depth in the forepart. Should have a soft and supple upper material and there should be no sideways pressure imposed by the shoe in the sensitive area. Prevent corns by wearing shoes with soft and supple material and allow plenty of length in order to remove the pressure.

9. Shoe construction methods: Cemented construction The cemented process: In this process, the outsole is attached to the upper and insole by means of special adhesives. There is no stitching. The result of a permanent bond, lighter and more flexible construction. The cement process welds the outsole, the upper and insole into a single unit without the use of sole stitching thread. Comfortable shoe, makes light edges on shoes possible also gives an appearance of daintiness of the shoe bottom.

10. Shoe construction methods: Direct injection technique. The direct molded process There are two types of direct moulded shoes made: vulcanized and direct moulded. In the vulcanized, sole is rubber and in the injection moulded shoe the sole is a plastic material. In both of the cases, the sole is very long wearing. The area in contact with the foot Is smooth and comfortable and no stitches. sole and heel are adhered to the upper with an unbreakable bond. These shoes have tighter seams, wear longer, offer good performance with a completely water resistant seam between the sole and the upper. The shoe holds its shape longer with wear.

11. Retail enhancement techniques Cater to the six senses of the customer: Taste: By offering tea/water/coffee Smell: by using nature fresh Hear: Boombox music Sight: Cleanliness in the store Touch: Use of wet tissues and gentle touch Sixth sense: Appeal to their emotions. Intellect and innate choices.